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More copies of this ISBN:This title in other formats:Understanding Business 8TH Editionby William G Nickels
Synopses & ReviewsPublisher Comments:Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way. About the AuthorBill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system. Table of ContentsPart 1 Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter 2: How Economics Affects Business: The Creation and Distribution of WealthChapter 3: Competing in Global MarketsChapter 4: Demonstrating Ethical Behavior and Social ResponsibilityPart 2 Business Ownership: Starting a Small BusinessChapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small BusinessPart 3 Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Todays MarketsChapter 9: Producing World-Class Goods and ServicesPart 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 10: Motivating Employees and Building Self-Managed TeamsChapter 11: Human Resource Management: Finding and Keeping the Best EmployeesChapter 12: Dealing with Employee–Management Issues and RelationshipsPart 5 Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer RelationshipsChapter 14: Developing and Pricing Products and ServicesChapter 15: Distributing Products Quickly and EfficientlyChapter 16: Using Effective Promotional TechniquesPart 6 Managing Financial ResourcesChapter 17: Understanding Financial Information and AccountingChapter 18: Financial ManagementChapter 19: Securities Markets: Financing and Investing OpportunitiesChapter 20: Understanding Money, Financial Institutions and the Federal ReserveBonus Chapter A: Working Within the Legal Environment of BusinessBonus Chapter B: Using Technology to Manage InformationBonus Chapter C: Managing RiskBonus Chapter D: Managing Personal FinancesWhat Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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