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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld

Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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Understanding Business


Understanding Business Cover


Synopses & Reviews

Publisher Comments:

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Table of Contents

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits

Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Part 2 Business Ownership: Starting a Small Business

Chapter 5: Choosing a Form of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Adapting Organizations to Today’s Markets

Chapter 9: Producing World-Class Goods and Services

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

(and more...)

Product Details

Nickels, William G
Nickels, William
McHugh, Susan
McHugh, James
Nickels, William G.
Vocational Guidance
Industrial Management
Management - General
General Business & Economics
Edition Number:
Publication Date:
November 2006
Grade Level:
College/higher education:
11.18x8.68x1.30 in. 4.14 lbs.

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Related Subjects

Business » Human Resource Management
Business » Management
Business » Writing
Textbooks » General

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