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Consumer Behavior with Ddb Life Style Studytm Data Disk

by

Consumer Behavior with Ddb Life Style Studytm Data Disk Cover

 

Synopses & Reviews

Publisher Comments:

Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Table of Contents

Brief Contents

Part One Introduction

Chapter 1 Consumer Behavior and Marketing Strategy

Part Two External Influences

Chapter 2 Cross-Cultural Variations in Consumer Behavior

Chapter 3 The Changing American Society: Values

Chapter 4 The Changing American Society: Demographics and Social Stratification

Chapter 5 The Changing American Society: Subcultures

Chapter 6 The American Society: Families and Households

Chapter 7 Group Influences on Consumer Behavior

Part Two Cases Cases 2–1 through 2–9

Part Three Internal Influences

Chapter 8 Perception

Chapter 9 Learning, Memory, and Product Positioning

Chapter 10 Motivation, Personality, and Emotion

Chapter 11 Attitudes and Influencing Attitudes

Chapter 12 Self-Concept and Lifestyle

Part Three Cases Cases 3–1 through 3–10

Part Four Consumer Decision Process

Chapter 13 Situational Influences

Chapter 14 Consumer Decision Process and Problem Recognition

Chapter 15 Information Search

Chapter 16 Alternative Evaluation and Selection

(and more...)

Product Details

ISBN:
9780073261546
Author:
Hawkins, Del I
Publisher:
Academic Internet Publishers
Author:
Best, Roger
Author:
Cram101 Textbook Reviews
Author:
Hawkins, Delbert I.
Author:
Mothersbaugh, David
Author:
Mothersbaugh, David L.
Author:
Hawkins, Delbert
Author:
Best, Roger J.
Subject:
Marketing - General
Subject:
United states
Subject:
Consumer behavior
Subject:
Marketing - Research
Subject:
Education-General
Copyright:
Edition Number:
10
Publication Date:
March 2006
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Dimensions:
9.98x8.22x1.27 in. 3.71 lbs.

Related Subjects

Business » Marketing
Textbooks » General

Consumer Behavior with Ddb Life Style Studytm Data Disk Used Hardcover
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