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Marketing.

by

Marketing. Cover

 

Synopses & Reviews

Publisher Comments:

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.

Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneursthrough cases, exercises, and testimonialsthat allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology - The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.

Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Synopsis:

Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Product Details

ISBN:
9780073529936
Author:
Kerin, Roger
Publisher:
Irwin/McGraw-Hill
Author:
Rudelius, William
Author:
Kerin Roger
Author:
Cram101 Textbook Reviews
Author:
Hartley, Steven W.
Author:
Hartley, Steven
Author:
Kerin, Roger A.
Subject:
Marketing
Subject:
Marketing - General
Subject:
Business;Marketing
Subject:
Education-General
Copyright:
Publication Date:
January 2010
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
800
Dimensions:
10.90x8.60x1.20 in. 3.95 lbs.

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Related Subjects

Business » Accounting and Finance
Business » Marketing
Textbooks » General

Marketing. Used Hardcover
0 stars - 0 reviews
$27.50 In Stock
Product details 800 pages McGraw-Hill Higher Education - English 9780073529936 Reviews:
"Synopsis" by , Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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