$99.55

List price: $101.45

New Trade Paper

Ships in 1 to 3 days

available for shipping or prepaid pickup only

Available for In-store Pickup
in 7 to 12 days

Qty	Store	Section
2	Partner Warehouse	Beauty and Fashion- Fashion and Costume

More copies of this ISBN

• New, Trade Paper, $125.50
• Used, Trade Paper, $82.00

Apparel Product Development (2ND 01 Edition)

by Maurice J. Johnson

Comment on this title and you could win free books! Synopses & Reviews Read an Excerpt Table of Contents Comment on this title and you could win free books! ISBN13: 9780130254399 ISBN10: 0130254398 All Product Details Only 2 left in stock at $99.55!

 

Synopses & Reviews

Publisher Comments:

The title for the first edition of this text was "So You Want to Work in the Fashion Business: A Practical Look at Apparel Product Development and Global Manufacturing." This revised and expanded second edition still includes all the broad fashion industry information contained in the first. However, in response to the rapid growth and success of private label apparel, this edition has added details, definitions, and research sources that apply directly to private label product development. Many students are finding exciting and rewarding careers in this explosive new segment.

• NEW—Why are department stores and discounters increasing their private label lines—I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target?
• NEW—Why are the private-label-only stores among today's most successful—Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara?
• NEW—Where can students find new research sources including dozens of new sites on the Internet?
• NEW—How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers?

The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.

Synopsis:

This innovative, easy-to-read book explores the practical "day-to-day realities and technicalities" of the garment-making business--wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, "how to" handle a real, roll-up-the-sleeves job in today's fashion industry. "Insider" perspectives, wisdom from the "pros," detailed illustrated procedures, and several "hands-on" exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, "triangle of balance" tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skills--but the means to acquire them--for a successful career in the garment-making industry today.

Synopsis:

This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business—wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry. “Insider” perspectives, wisdom from the “pros” , detailed illustrated procedures, and several “hands-on” exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, “triangle of balance” tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skills—but the means to acquire them—for a successful career in the garment-making industry today.

Synopsis:

This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business — wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry.

back to top

Table of Contents

1. THE FASHION WORLD VERSUS THE REAL WORLD.

 1. So You Want to Work in the Fashion Business?

 2. Segments of the Garment Industry: Where the Jobs Are.

 3. Changes in Today's Fashion Industry-Whose Label Is It Anyway?

 4. The Customer: Different Generations, Different Motivations, Different Clothes.

 5. How Much Do Customers Spend and What Sense of Style Do They Have?

 6. Where Are Customers Buying Their Clothes?

2. THE PRODUCT DEVELOPMENT PROCESS.

 7. Research: Putting out Fashion “Feelers.”

 8. Fashion's Triangle of Balance: You Can't Sell Granny Bloomers to Baby Boomers!

 9. Building the First Design Ideas: Don't Lose That Thought!

10. Going from Planning to Costing: Squeezing out Those Pennies.

11. Line Building: From Specs to Samples.

12. Production: Go, Team, Go!

13. Selling the Line: How Final Is the Sale?

14. Three Seasons at Once: Spinning Plates on Poles.

3. TECHNOLOGY, POLITICS, AND GEOGRAPHY: WHERE IN THE WORLD IS ALL THIS GOING?

15. Apparel Goes On-Line.

16. The Politics of Apparel Importing: Rewards and Punishments.

17. The Geography of Tomorrow's Manufacturing or, “I Have to Change Planes in Kuala Lumpur?”

18. Manufacturing in the United States: Is There a Future?

4. SO, AFTER ALL THIS, IS THE FASHION BUSINESS FOR YOU?

19. Apparel Business in the 21st Century: Where Will the Opportunities Lie?

20. Garmento Lingo: Talk Like an Insider.

21. Words of Wisdom from Industry Pros.

back to top

What Our Readers Are Saying

Be the first to add a comment for a chance to win!

back to top

Product Details

ISBN:

9780130254399

Author:

Johnson, Maurice J.

Author:

Moore, Evelyn C.

Author:

Johnson, Maurice J.

Publisher:

Prentice Hall

Location:

Upper Saddle River, N.J.

Subject:

General

Subject:

Vocational Guidance

Subject:

Material Science

Subject:

Clothing trade

Subject:

Textiles & Polymers

Subject:

Decorating - General

Subject:

Design - General

Subject:

Clothing trade -- Vocational guidance.

Subject:

Materials Science-Textiles

Copyright:

2001

Edition Number:

2

Edition Description:

Trade paper

Series Volume:

98-223

Publication Date:

June 2000

Binding:

TRADE PAPER

Grade Level:

College/higher education:

Language:

English

Illustrations:

Yes

Pages:

400

Dimensions:

10 x 8 x 1 in 612 gr

back to top

Other books you might like

1. 
   Thermal Physics (2ND 80 Edition) Charles Kittel Used Hardcover $14.95
   
2. 
   Anesthesiology Review... Ronald J. Faust New Trade Paper $114.95
   
3. 
   New Complete Guide to Sewing Reader's Digest (editors)

   

   Used Hardcover $18.00
   
4. 
   Sewing for the Apparel Industry Claire B Shaeffer Used Trade Paper $50.00
   
5. 
   A Stitch in Time: Lean Retailing and... Frederick H. Abernathy New Hardcover $74.25
   
6. 
   Functional Assessment and Program... Robert E. O'neill New Trade Paper $134.35
   

Related Subjects

Apparel Product Development (2ND 01 Edition) New Trade Paper Maurice J. Johnson

0 stars - 0 reviews

$99.55 In Stock

Product details 400 pages Prentice Hall - 0- English 9780130254399 Reviews:

"Synopsis" by Ingram, This innovative, easy-to-read book explores the practical "day-to-day realities and technicalities" of the garment-making business--wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, "how to" handle a real, roll-up-the-sleeves job in today's fashion industry. "Insider" perspectives, wisdom from the "pros," detailed illustrated procedures, and several "hands-on" exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, "triangle of balance" tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skills--but the means to acquire them--for a successful career in the garment-making industry today.

"Synopsis" by Pearson, This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business—wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry. “Insider” perspectives, wisdom from the “pros” , detailed illustrated procedures, and several “hands-on” exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, “triangle of balance” tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skills—but the means to acquire them—for a successful career in the garment-making industry today.

"Synopsis" by Libri, This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business — wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry.