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A Type Primer

by John Kane

A Type Primer Cover
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Synopses & Reviews

Publisher Comments:

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

Synopsis:

Includes bibliographical references (p. 194) and index.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.

Development.

Letters.

Words and Phrases.

Text.

Simple Organization.

Grid Systems.

Appendix A: Macintosh Keyboard Layouts.

Appendix B: Typeface Survey.

Selected Bibliography.

Product Details

ISBN:
9780130990716
Author:
Kane, John
Publisher:
Prentice Hall
Location:
Upper Saddle River, NJ
Subject:
Typography
Subject:
Adult
Subject:
Graphic design
Subject:
General Art
Subject:
General
Subject:
Graphic Arts - Typography
Copyright:
Edition Description:
Trade paper
Series Volume:
NASA TN D-5029
Publication Date:
September 2002
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
196
Dimensions:
1000x688x50 113

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