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E-Commerce: Business, Technology, Society

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E-Commerce: Business, Technology, Society Cover

 

Synopses & Reviews

Publisher Comments:

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Table of Contents

PART 1 Introduction to E-commerce

   1   THE REVOLUTION IS JUST BEGINNING   

   2   E-COMMERCE BUSINESS MODELS AND CONCEPTS   

PART 2 Technology Infrastructure for E-commerce

   3   THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE   

   4   BUILDING AN E-COMMERCE WEB SITE   

   5   SECURITY AND PAYMENT   

PART 3 Business Concepts and Social Issues

   6   E-COMMERCE MARKETING CONCEPTS   

   7   E-COMMERCE MARKETING COMMUNICATIONS   

   8   ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE   

PART 4 E-commerce in Action

   9   ONLINE RETAILING AND SERVICES

  10   ONLINE CONTENT AND MEDIA  

  11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS

  12   B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE   

Product Details

ISBN:
9780131735163
Subtitle:
Business,Technology, Society
Author:
Laudon, Kenneth C
Author:
Laudon, Kenneth C.
Author:
Traver, Carol Guercio
Author:
Traver, Carol Guerico
Publisher:
Prentice Hall
Subject:
E-Commerce - Internet Marketing
Subject:
E-Commerce - General
Copyright:
Edition Number:
3
Publication Date:
20071228
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
896
Dimensions:
9.9 x 8.42 x 1.52 in 1758 gr

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » eCommerce

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