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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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Synopses & Reviews

Publisher Comments:

To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.

Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation ("Win All Without Fighting"), how to attack a competitor's weak points ("Avoid Strength and Strike Weakness"), and how to maximize the power of market information for competitive advantage ("Deception and Foreknowledge"). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ("Shape Your Opponent"), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice.

By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.

Synopsis:

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Synopsis:

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

About the Author

Robert Snowden is a Professor in the School of Psychology, Cardiff University, where his research spans visual perception, attention, and abnormal psychology.

Peter Thompson is Senior Lecturer in Visual Psychophysics in the Department of Psychology, University of York, where his research examines the perception of motion and speed.

Tom Troscianko is Professor of Psychology in the Department of Experimental Psychology, University of Bristol, where his research explores perception, cognition, and action.

Table of Contents

Introduction

Chapter 1. Win all Without Fighting: Capturing Your Market Without Destroying It

Chapter 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It

Chapter 3. Deception and Foreknowledge: Maximizing the Power of Market Information

Chapter 4. Speed and Preparation: Moving Swiftly to Overcome Your Competitors

Chapter 5. Shape Your Opponent: Employing Strategy to Master the Competition

Chapter 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times

Chapter 7. Putting The Art of Business into Practice

Notes

Suggested Readings of The Art of War

Original Translation of The Art of War by Samuel B. Griffith

Bibliography

Index

Product Details

ISBN:
9780195137897
Author:
McNeilly, Mark R.
Publisher:
Oxford University Press, USA
Author:
McNeilly, Mark R.
Author:
null, Mark R.
Location:
New York
Subject:
Entrepreneurship
Subject:
Systems & Planning
Subject:
Strategic planning
Subject:
Business management
Subject:
Sun-tzu
Subject:
Management - General
Subject:
General Business & Economics
Subject:
business, business plans
Edition Description:
Includes index.Bibliography: p.251-255.
Series Volume:
no. 243
Publication Date:
20000431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
22 line illus.
Pages:
272
Dimensions:
8.03x5.35x.53 in. .46 lbs.

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Related Subjects

Business » Business Plans
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Business » Strategy

Sun Tzu and the Art of Business: Six Strategic Principles for Managers New Trade Paper
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Product details 272 pages Oxford University Press - English 9780195137897 Reviews:
"Synopsis" by , More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
"Synopsis" by , More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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