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More copies of this ISBNConverging Media (2ND 11 - Old Edition)by John V. Pavlik
Synopses & ReviewsPublisher Comments:Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed.
Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. The fully revised and updated second edition: * Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication * Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0) * Integrates ethics concerns and global perspectives throughout: - Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures - Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts - International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world * Incorporates highly engaging pedagogy: - Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence - Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter * Features a comprehensive support package: - For students: Online study guide and Companion Website (www.oup.com/us/pavlik) - For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication. Synopsis:Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed.
Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. The fully revised and updated second edition: * Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication * Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0) * Integrates ethics concerns and global perspectives throughout: - Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures - Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts - International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world * Incorporates highly engaging pedagogy: - Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence - Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter * Features a comprehensive support package: - For students: Online study guide and Companion Website (www.oup.com/us/pavlik) - For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication. About the AuthorJohn V. Pavlik is Professor and Chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.
Shawn McIntosh is a lecturer in strategic communications at Columbia University's School of Continuing Education. Table of Contents** Each Chapter ends with "Looking Back and Moving Forward," Discussion Questions, and Suggestions for Further Reading. **
Preface About the Authors PART ONE: THE CHANGING MEDIA LANDSCAPE CHAPTER 1: MASS COMMUNICATION AND ITS DIGITAL TRANSFORMATION MEDIA QUIZ: The Nature of "Intermass" Communication Telephony: Case Study in Convergence Three Types of Convergence Technological Convergence Economic Convergence Cultural Convergence CONVERGENCE CONTEXT: User-Generated Content: Creativity or Piracy? Convergence and Communications Convergence and Content Convergence and the Audience CONVERGENCE CULTURE: Mapping Sex Offenders Distribution Alters the Balance of Power Audience Fragmentation and The Daily Me Convergence and Communications Organizations Convergence and Communications Professionals INTERNATIONAL PERSPECTIVES: Olympic Mascots of the Apocalypse Convergence and Global Media Mass Communication in the Digital Age Interpersonal Communication Mass Communication Whither Mass Communication? Nature and Function of Mass Communication Surveillance Correlation Cultural Transmission Entertainment Theories of Communication Transmission Models Critical Theory and Cultural Studies CHAPTER 2: MEDIA LITERACY AND ETHICS MEDIA QUIZ: How Media Literate Are You? Education and Media What Is Media Literacy? Variations in Media Use Regulatory Factors Sociocultural Factors Technological Factors Economic Factors CONVERGENCE CULTURE: Text Messaging and the Thumb Tribe Media Grammar Subtext Messages Print Media Radio and Recorded Music Film and Television Online Media How to Recognize Reliable Information and Evaluate Resources Dos and Don'ts When Evaluating Online Information CONVERGENCE CONTEXT: Wikipedia in Our Cites: The Trouble with Collaborative Knowledge Fragmentation of Media Channels The Multichannel Universe Diversity of Voices Mass Audiences Commercial Forces That Shape Media Content Profit and Nonprofit Media Product Placement and Corporate Sponsorship Commercial Forces in Public Service Media Concentration of Media Ownership Media Ethics The Golden Rule The Golden Mean Categorical Imperative Utilitarianism The Veil of Ignorance Discourse Ethics Conflicts and Issues with Ethical Decision Making Public Interests Versus Business Interests New Worlds--or Cultural Imperialism? INTERNATIONAL PERSPECTIVES: Giving Voice (and Video) to the Voiceless Media Types Influencing Content PART TWO: MASS-COMMUNICATION FORMATS CHAPTER 3: DIGITAL What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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