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Converging Media: A New Introduction to Mass Communication

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Synopses & Reviews

Publisher Comments:

Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed.

Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

The fully revised and updated second edition:

* Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication

* Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0)

* Integrates ethics concerns and global perspectives throughout:

- Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures

- Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts

- International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world

* Incorporates highly engaging pedagogy:

- Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence

- Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests

Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter

* Features a comprehensive support package:

- For students: Online study guide and Companion Website (www.oup.com/us/pavlik)

- For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank

Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.

Synopsis:

Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed.

Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

The fully revised and updated second edition:

* Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication

* Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0)

* Integrates ethics concerns and global perspectives throughout:

- Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures

- Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts

- International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world

* Incorporates highly engaging pedagogy:

- Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence

- Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests

Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter

* Features a comprehensive support package:

- For students: Online study guide and Companion Website (www.oup.com/us/pavlik)

- For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank

Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.

About the Author

John V. Pavlik is Professor and Chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.

Shawn McIntosh is a lecturer in strategic communications at Columbia University's School of Continuing Education.

Table of Contents

** Each Chapter ends with "Looking Back and Moving Forward," Discussion Questions, and Suggestions for Further Reading. **

Preface

About the Authors

PART ONE: THE CHANGING MEDIA LANDSCAPE

CHAPTER 1: MASS COMMUNICATION AND ITS DIGITAL TRANSFORMATION

MEDIA QUIZ: The Nature of "Intermass" Communication

Telephony: Case Study in Convergence

Three Types of Convergence

Technological Convergence

Economic Convergence

Cultural Convergence

CONVERGENCE CONTEXT: User-Generated Content: Creativity or Piracy?

Convergence and Communications

Convergence and Content

Convergence and the Audience

CONVERGENCE CULTURE: Mapping Sex Offenders

Distribution Alters the Balance of Power

Audience Fragmentation and The Daily Me

Convergence and Communications Organizations

Convergence and Communications Professionals

INTERNATIONAL PERSPECTIVES: Olympic Mascots of the Apocalypse

Convergence and Global Media

Mass Communication in the Digital Age

Interpersonal Communication

Mass Communication

Whither Mass Communication?

Nature and Function of Mass Communication

Surveillance

Correlation

Cultural Transmission

Entertainment

Theories of Communication

Transmission Models

Critical Theory and Cultural Studies

CHAPTER 2: MEDIA LITERACY AND ETHICS

MEDIA QUIZ: How Media Literate Are You?

Education and Media

What Is Media Literacy?

Variations in Media Use

Regulatory Factors

Sociocultural Factors

Technological Factors

Economic Factors

CONVERGENCE CULTURE: Text Messaging and the Thumb Tribe

Media Grammar

Subtext Messages

Print Media

Radio and Recorded Music

Film and Television

Online Media

How to Recognize Reliable Information and Evaluate Resources

Dos and Don'ts When Evaluating Online Information

CONVERGENCE CONTEXT: Wikipedia in Our Cites: The Trouble with Collaborative Knowledge

Fragmentation of Media Channels

The Multichannel Universe

Diversity of Voices

Mass Audiences

Commercial Forces That Shape Media Content

Profit and Nonprofit Media

Product Placement and Corporate Sponsorship

Commercial Forces in Public Service Media

Concentration of Media Ownership

Media Ethics

The Golden Rule

The Golden Mean

Categorical Imperative

Utilitarianism

The Veil of Ignorance

Discourse Ethics

Conflicts and Issues with Ethical Decision Making

Public Interests Versus Business Interests

New Worlds--or Cultural Imperialism?

INTERNATIONAL PERSPECTIVES: Giving Voice (and Video) to the Voiceless

Media Types Influencing Content

PART TWO: MASS-COMMUNICATION FORMATS

CHAPTER 3: DIGITAL

Product Details

ISBN:
9780195379105
Subtitle:
A New Introduction to Mass Communication
Author:
Pavlik, John V
Author:
null, Shawn
Author:
null, John V.
Author:
Pavlik, John V.
Author:
McIntosh, Shawn
Publisher:
Oxford University Press
Subject:
Internet
Subject:
Mass media
Subject:
Media Studies
Subject:
Communication
Subject:
Journalism
Subject:
Communication Studies
Subject:
Communication | Journalism
Subject:
Sociology-Media
Copyright:
Publication Date:
20100105
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
544
Dimensions:
10.90x8.40x.90 in. 2.55 lbs.
Media Run Time:
MOVIES AND TELEVISION<br> MEDIA QUIZ: Eye-Q Te...

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Related Subjects

History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
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Product details 544 pages Oxford University Press, USA - English 9780195379105 Reviews:
"Synopsis" by , Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed.

Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

The fully revised and updated second edition:

* Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication

* Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0)

* Integrates ethics concerns and global perspectives throughout:

- Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures

- Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts

- International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world

* Incorporates highly engaging pedagogy:

- Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence

- Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests

Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter

* Features a comprehensive support package:

- For students: Online study guide and Companion Website (www.oup.com/us/pavlik)

- For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank

Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.

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