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This title in other editions

The Discipline of Market Leaders

by

The Discipline of Market Leaders Cover

 

Synopses & Reviews

Publisher Comments:

Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that havent gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Synopsis:

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for todays market leaders.

About the Author

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy and Company LLC, a Boston-based management consulting and venture firm.

Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.

Product Details

ISBN:
9780201407198
Other:
Treacy, Michael
Author:
Wiersema, Fred
Author:
Treacy, Michael
Author:
Wiersema, Fred
Publisher:
Basic Books (AZ)
Location:
Reading, Mass. :
Subject:
Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Customer Service
Subject:
Entrepreneurship
Subject:
Customer services
Subject:
Customer relations
Subject:
Competition
Subject:
Organizational effectiveness
Subject:
Market segmentation
Subject:
Quality of products
Subject:
General Business & Economics
Subject:
Business;Marketing
Copyright:
Edition Number:
Expanded ed.
Edition Description:
Trade Paper
Series Volume:
1
Publication Date:
19970131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
8.25 x 5.38 in 9 oz

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Related Subjects

Business » Customer Service
Business » General
Business » Management
Business » Marketing
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy
Engineering » Civil Engineering » General

The Discipline of Market Leaders Used Trade Paper
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Product details 224 pages Perseus Books Group - English 9780201407198 Reviews:
"Synopsis" by ,
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for todays market leaders.
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