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A Type Primer

by

A Type Primer Cover

 

Synopses & Reviews

Publisher Comments:

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

 

Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems.

 

For beginning graphic designers and others interested in learning the effective use of type.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.

Development.

Letters.

Words and Phrases.

Text.

Simple Organization.

Grid Systems.

Appendix A: Macintosh Keyboard Layouts.

Appendix B: Typeface Survey.

Selected Bibliography.

Product Details

ISBN:
9780205066445
Author:
Kane, John
Publisher:
Pearson
Subject:
General Art
Subject:
General-General
Copyright:
Edition Description:
Trade paper
Publication Date:
20110126
Binding:
TRADE PAPER
Language:
English
Pages:
240
Dimensions:
9.7 x 6.9 x 0.7 in 585 gr

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Typography
Arts and Entertainment » Photography » General
Computers and Internet » Desktop Publishing » General
Textbooks » General

A Type Primer New Trade Paper
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$79.40 In Stock
Product details 240 pages Prentice Hall - English 9780205066445 Reviews:
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