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1 Remote Warehouse Graphics- General

This title in other editions

Production for Graphic Designers

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Production for Graphic Designers Cover

 

Synopses & Reviews

Publisher Comments:

Now in its fifth edition, this book covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.

Table of Contents

Preface                                                       9

 

1 Introduction                 11

Some history                                            12

Printing pictures                                      14

Enter lithography and photography         16

• Milestones in the history of production technology for graphic designers      20

Getting started: studio equipment                   21

The design-to-production workflow               23

Design Trailblazers  Saul Bass               24

 

2 Text & Type                  27

Type                                                          28

Some history                                            28

The language of type                              34

How type is measured                            37

Width and spacing                                  39

Ems and ens 39; Kerning and tracking 39; Leading 41;

Justification and hyphenation 42

Text                                                           44

Correcting text proofs                           46

Casting off and copy fitting                  49

House style                                              49

Choosing and recognizing typefaces               49

Design Trailblazers  Zuzana Licko                   50

Serif or sans serif? 52; Earmarks 53

•   Helvetica                                              54

Legibility and readability                       58

Typesetting systems                               60

Hand lettering and calligraphy              60

“Strike-on” or “cold-metal” setting                 61

Hot metal: hand and machine setting           62

Phototypesetting                                        65

Computer systems                                   66

More choice of typefaces 66; Quality and flexibility of digital type 66;

Type manipulation and custom font design 67; PostScript 68;

OpenType 73

Summary                                                   73

Hot metal or letterpress 73; Cold metal or strike-on 73; Photosetting 73;

Computer setting 73

Design Trailblazers  Erik Spiekermann     74

 

3 Illustration                    77

Line and tone                                             78

Screens and halftones                            81

Color                                                         86

Flat color                                                   86

Duotones                                                  88

Full-color reproduction                           89

Color separations                                   91

Cultural implications of color                93

Design Trailblazers  Chris Ware           94

Designing for disability access             96

Choosing and preparing illustrations         97

Briefing an illustrator or photographer     97

Scaling and cropping                              98

Desktop scanning                                  100

Drawing and painting by computer        100

Copyright                                                105

Summary                                                  107

Design Trailblazers  Stefan Sagmeister     108

 

4 Computers & their Peripherals     111

Hardware and software                            112

Software                                                  112

The processor                                        114

ROM, RAM, and flash memory           114

Displays                                                 115

Input devices                                        117

Digital cameras                                       119

Scanners                                                 121

Design Trailblazers  Paul Rand            122

 Output devices: laser printers and imagesetters         125

Hardcopy: other technologies 127

Choosing a system                               131

Turnkey systems                                  131

Selecting, upgrading, and networking the system       132

Health and safety                                  132

Summary                                              133

Design Trailblazers  Neville Brody                  134

 

5 Prepress           137

Layout                                                     138

Grids                                                         140

Imposition                                                142

Paper creep allowance 145                

Page layout                                             145

Design Trailblazers  Bruce Mau            146 

Digital make-up                                        148

Page layout programs                            148

•   e-books                                              151

•   Make a preflight check                     152

•   Color management                            154

Full-color digital prepress                    155

Repro                                                          157

Film make-up                                          157

Picture proofing                                     159

Color bars                                                160

Summary                                                  161

Design Trailblazers  Jonathan Barnbrook    162

 

6 On Press           165

Paper                                                           167

The raw materials                                    168

Design Trailblazers  Composite Projects     170

Recycled paper                                      172

Handmade paper                                    174

Machine-made paper                            174

The characteristics of paper and board        176

Choosing the right paper stock           178

Inks                                                          180

Formulation                                             180

Viscosity and tackiness                         182

Specifying inks                                       182

Selecting your supplier                           184

Printing processes                                     185

Offset lithography                                 187

The litho press 189

Gravure                                                    193

Design Trailblazers  Paula Scher          196

Letterpress                                               198

Flexography                                            199

Screenprinting                                         200

Collotype                                                202

Xerography                                            202

Digital print                                             203

Digital print technologies                     205

•   Emerging print technologies            206

 Printing processes: the pros and cons      207

Offset litho 207; Gravure 207

Flexography 207; Screenprinting 207; Letterpress 207;

Collotype 207; Xerography 207; Digital print 207

Things that can go wrong                     208

Finishing                                                   210

•   How does a designer specify finishing effects?    212

Folding and binding                             213

Summary                                                 217

Design Trailblazers  Malcolm Garrett        218

 

7 Digital Design      221

What is the internet?                                 222

How to get started                                    223

Email                                                            223

Decoding internet addresses               224

Newsgroups                                             224

Netiquette                                               224

Acronyms and smileys                         225

Ftp: uploading and downloading                    226

World Wide Web (WWW)                          227

Designing for the World Wide Web                    229

Do designers really have to learn HTML? 230;

Writing your own home page 230

Graphics formats: GIFs and JPEGs                 236

Optional extras 236

Cascading style sheets                         237

Testing your pages                                240

Publicizing your pages                          240

Human factors in website design                    241

Designing for the small screen           241

Summary                                                  243

Design Trailblazers  Airside                     244

 

Appendix: Standard sizes for paper, books, and envelopes      246

Glossary                                                   248

Abbreviations and acronyms              260

Further reading                                     261

Website resources                                263

Magazines and journals                         264

Organizations                                       265

Index                                                    266

Picture credits                                    272

 

Product Details

ISBN:
9780205684793
Author:
Pipes, Alan
Publisher:
Pearson
Subject:
Computer graphics -- Design.
Subject:
Computer graphics
Subject:
Graphic Arts
Subject:
Printing
Subject:
Graphics-General
Subject:
Computer Graphics - General
Copyright:
Edition Description:
Trade paper
Publication Date:
February 2009
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
10.90x8.40x.60 in. 1.54 lbs.

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Arts and Entertainment » Film and Television » Media
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