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Adcult USA: The Triumph of Advertising in American Cultureby James B Twitchell
Synopses & Reviews
A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.
Book News Annotation:
Explains how advertising has become the dominant meaning-making system in American culture and how it satisfies our desires in fundamental ways, discussing the history of advertising, what advertising agencies do, and how the system really works. Includes numerous b&w advertising examples. For undergraduates in courses on popular culture, media, and communications.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
< P> A spirited exploration of the culture created when advertising becomes not just a central institution, but < I> the< /I> central institution.< /P>
Includes bibliographical references (p. -262) and index.
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