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Adcult USA: The Triumph of Advertising in American Culture

by James B Twitchell

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9780231103244 ISBN10: 0231103247 Condition: Standard Dustjacket: Standard All Product Details Only 3 left in stock at $9.95!

 

Synopses & Reviews

Publisher Comments:

A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.

Book News Annotation:

Explains how advertising has become the dominant meaning-making system in American culture and how it satisfies our desires in fundamental ways, discussing the history of advertising, what advertising agencies do, and how the system really works. Includes numerous b&w advertising examples. For undergraduates in courses on popular culture, media, and communications.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

< P> A spirited exploration of the culture created when advertising becomes not just a central institution, but < I> the< /I> central institution.< /P>

Description:

Includes bibliographical references (p. [255]-262) and index.

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Product Details

ISBN:

9780231103244

Author:

Twitchell, James B.

Publisher:

Columbia University Press

Author:

Twitchell, James B.

Location:

New York :

Subject:

United states

Subject:

Sociology - General

Subject:

Civilization

Subject:

Popular Culture

Subject:

Advertising

Subject:

Advertising -- Social aspects -- United States.

Subject:

Popular Culture - General

Subject:

Advertising -- United States.

Copyright:

1996

Series Volume:

1175-7F

Publication Date:

19960131

Binding:

Hardcover

Language:

English

Illustrations:

Yes

Pages:

279

Dimensions:

9.84x7.27x.96 in. 1.57 lbs.

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Related Subjects

Business » Advertising
History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » General

Adcult USA: The Triumph of Advertising in American Culture Used Hardcover James B Twitchell

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Product details 279 pages Columbia University Press - 2013-02-04 English 9780231103244 Reviews:

"Synopsis" by Ingram, < P> A spirited exploration of the culture created when advertising becomes not just a central institution, but < I> the< /I> central institution.< /P>