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Remediation: Understanding New Mediaby Jay David Bolter
Synopses & ReviewsPublisher Comments:Winner, 2001 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics sponsored by the Media Ecology Association (MEA). and Winner, 2001 Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology, sponsored by the Media Ecology Assoication (MEA). Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning andquot;remediation,andquot; and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio. Review:andquot;The authors do a splendid job of showing precisely how technologies like computer games, digital photography, film television, the Web, and virtual reality all turn on the mutually constructive strategies of generating immediacy and making users hyperaware of the media themselves. . . . The authors lay out a provocative theory of contemporary selfhood, one that draws on and modifies current notions of the andlsquo;virtualandrsquo; and andlsquo;networkedandrsquo; human subject. Clearly written and not overly technical, this book will interest general readers, students, and scholars engaged with current trends in technology.andquot; andmdash;M. Uebel, Choice Synopsis:This text offers a theory of mediation for our digital age. It argues that visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning earlier media. This process of refashioning is called "remediation". About the AuthorJay David Bolter is Wesley Professor of New Media and Director, Center for New Media Research and Education in the School of Literature, Communication, and Culture at Georgia Tech University.Richard Grusin is Professor and Chair of English at Wayne State University in Detroit. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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