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Envision: Persuasive Writing in a Visual World

by

Envision: Persuasive Writing in a Visual World Cover

 

Synopses & Reviews

Publisher Comments:

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture reader interest and key principles from classical rhetoric.

 

Teaches core skills in analysis, argument, and research

 

  

Analysis, argument, and research               

 

 

General Interest

 

Synopsis:

Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today's visual world.

Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.

Synopsis:

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture reader interest and key principles from classical rhetoric.

Table of Contents

Note: All chapters end with “Writing Projects” assignments.

 

PART ONE: Analysis and Argument

                          

Chapter 1: Analyzing Texts

            Understanding Texts Rhetorically

            Understanding Rhetoric

            Analyzing Texts Rhetorically

            Strategies for Analyzing Persuasive Texts

Reading: Samuel P. Huntington, “Under God”

Reading:  Doug Marlette, “I Was a Tool of Satan”

Writing a Rhetorical Analysis

Student Writing: Jason Benhaim, “Tapping into the American Psyche”

Turning to Texts of Your Choice

Prewriting Checklist

                             

Chapter 2: Understanding Strategies of Persuasion

Analyzing Ads as Arguments

Reading: Seth Stevenson, “You and Your Shadow”

Understanding the Rhetorical Appeals

Considering Context

Using Strategies of Persuasion

Prewriting Checklist

 

Chapter 3: Composing Arguments

            Understanding the Canons of Rhetoric

            Invention in Argument

            Arrangement in Argument

            Style in Argument

            Crafting a Position Paper

Student Writing: Angela Rastegar, Position papers

            Writing Multiple Sides of an Argument

Student Writing: Aisha Ali, Multiple Sides project (excerpt)

            Synthesizing Multiple Perspectives

            Reading: Nora Ephron, “The Boston Photographs”

            Constructing Your Own Argument

Prewriting Checklist

 

PART TWO: Research Arguments

 

Chapter 4: Planning and Proposing Research Arguments

            Asking Research Questions

Student Writing: Felicia Cote, Research log (excerpt)

            Generating Topics

            Bringing your Topic into Focus

            Planning your Research through Writing

Student Writing: Bries Deerrose, Research freewrite

            Drafting a Research Proposal

Student Writing: Susan Zhang, “Little Photoshop of Horrors?”

Student Writing: Tommy Tsai, Research Proposal (excerpts)

Student Writing: Tommy Tsai, Reflection Letter (excerpt)

            Planning Your Own Research Project

Prewriting Checklist

 

Chapter 5: Finding and Evaluating Research Sources

            Visualizing Research

            Developing Search Terms

            Primary and Secondary Sources

            Evaluating Your Sources

            Conducting Field Research

Student Writing: Sean Bruich, Field research inquiry letter

            Creating a Dialogue with Your Sources

Student Writing: Amanda Johnson, Dialogue of sources (excerpt)

            Note-Taking and Annotated Bibliographies 

Student Writing: Carly Geehr, Visual annotated bibliography

            Implementing Your Research Skills

Prewriting Checklist

 

Chapter 6: Organizing and Writing Research Arguments

            Organizing Your Draft in Visual Form

            Learning Outline Strategies

Student Writing: Lee-Ming Zen, Outline: “Finding the Woman Who Never Was”

            Outlines with Subheads and Transitions

Student Writing: Dexian Cai, Research paper outline

            Spotlight on Your Argument

            Working with Sources

            Drafting Your Research Argument

Student Writing: Sunthar Premakumar, Draft: “Bollywood Sing-Along”

            Revising Your Draft

Student Writing: Sunthar Premakumar, “Bollywood Sing-Along”

            Focusing on Your Project

Prewriting Checklist

 

PART THREE: Design, Delivery, and Documentation

 

Chapter 7: Designing Arguments

            Understanding Document Design and Decorum

            Understanding Academic Writing Conventions

Student Writing: Allison Woo, “Slaying the Dragon” (excerpt)

            Tools of Design for Academic Audiences

Student Writing: Sunthar Premakumar, Research abstract

Student Writing: Sunthar Premakumar, Research bio

            Combining Visual and Verbal Design Elements

Student Writing: Ashley Mullen, Newsletter

Student Writing: Gene Ma and Chris Couvelier, Nonprofit Website (excerpts)

Reading: Greenpeace, “What’s Wrong with the Body Shop?”

            Designing Visual Arguments

                        Crafting an Op-Ad

Student Writing: Carrie Tsosie, “Alternative Energy for Whom?”

                        Producing the Photo Essay

Student Writing: Ye Yuan, “Looking through the Lens”

                        Composing Websites

Student Writing: Sarah Douglas, Website (excerpt)

                        Making Multimedia Montages

Student Writing: Yang Shi, Photo montage

            Designing Your Own Arguments

Prewriting Checklist

 

Chapter 8: Delivering Presentations

            Understanding the Branches of Oratory

            Audience, Purpose, and Persona

Student Writing: Tommy Tsai, Presentation outline

            Transforming Research into a Presentation

Student Writing: Susan Zhang, Presentation script

            Considering Strategies of Design

            Using Visuals Rhetorically

                        Writing for Poster Sessions

Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research posters

                        Writing for PowerPoint or Slide-Based Presentations

Student Writing: Natalie Farrell, Tracy Hadnott, Sarah Trube, Morgan Springer, and Kavi Vyas, Presentation slides

            Choosing Methods of Delivery

            Practicing Your Presentation

            Documenting Your Presentation

            Creating Your Own Presentation

Prewriting Checklist

                             

Chapter 9: Documentation and Plagiarism

            Rhetorical Imitation and Intellectual Property

            Understanding Plagiarism

Student Writing: Michael Rothenberg, Research log (excerpt)

            Reading: Doris Kearns Goodwin, “How I Caused That Story”

            Understanding Documentation Style

            MLA Style Works Cited Lists

Student Writing: Sunthar Premakumar, Works Cited and Consulted List

Student Writing: Dexian Cai, Works Cited

                        Documentation for Print and Online Sources

                        Documentation for Visual, Audio, and Multimedia Sources

                        Copyright and Citing Sources

            Student Paper in MLA Style

Student Writing: Tanner Gardner, “Show Me the Money! The Globalization of the NBA”             Documentation for Your Paper

Product Details

ISBN:
9780321183279
Subtitle:
Writing and Researching Arguments
Author:
Alfano, Christine L
Author:
Alfano, Christine L.
Author:
O'Brien, Alyssa J.
Author:
Alfano, Christine
Author:
O'Brien, Alyssa
Publisher:
Longman
Location:
New York
Subject:
English language
Subject:
Rhetoric
Subject:
Composition & Creative Writing - Academic
Subject:
Report writing
Subject:
Visual perception
Subject:
Visual communication
Subject:
Persuasion.
Subject:
Composition & Creative Writing
Copyright:
Edition Description:
Trade paper
Series Volume:
C2KBR-34
Publication Date:
20061230
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
7.50x6.60x.50 in. .78 lbs.

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History and Social Science » World History » General
Reference » General
Reference » Writing » General
Reference » Writing » Nonfiction

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Product details 368 pages Longman Publishing Group - English 9780321183279 Reviews:
"Synopsis" by , Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today's visual world.

Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.

"Synopsis" by ,

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture reader interest and key principles from classical rhetoric.

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