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Ebay Strategies: 10 Proven Methods to Maximize Your Ebay Business

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Ebay Strategies: 10 Proven Methods to Maximize Your Ebay Business Cover

 

Synopses & Reviews

Publisher Comments:

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

" eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level . Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

  • Drive to $1 million and beyond--learn how to break through the "eBay plateau."
  • Discover winning strategies created specifically for eBay.
  • Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
  • Participate in the eBay™ Strategies companion blog and eBay discussion group.
  • Stop making the killer mistakes that keep you small.
  • Beat your toughest competitors, whoever they are.
  • Control costs: fees, shipping, deadbeat customers, and more.
  • Sell MORE with less effort.

Review:

"There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site's sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it's for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo's five P's for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There's lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool." Publishers Weekly (Copyright Reed Business Information, Inc.)

Book News Annotation:

Intended for people who have already made a sale on eBay, this book offers ten specific strategies for building an eBay business, and provides a framework for thinking strategically about price, product, promotion, placement, and performance. Case studies at the end of each chapter illustrate how a real-world seller applied one piece of the framework.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

About the Author

Scot Wingo is president and CEO of ChannelAdvisor, which provides auction and marketplace management software and services to a wide range of companies, including IBM, Best Buy, Dell, Glacier Bay DVD, and 47th Street Photo. ChannelAdvisor processes more than $30 million/month in transactions on eBay and has won two eBay Star developer awards.

Table of Contents

PREFACE xiii

CHAPTER ONE: Why Build a Great eBay Business? 1

Who This Book Is For 4

Get Big Fast 5

The eBay Economy 5

eBay Makes Inefficient Markets Efficient 12

But Not All Large eBay Businesses Are Great . . . 16

The Goal of This Book 20

How to Read This Book 21

Chapter 1 Summary 23

CHAPTER TWO: Building a Foundation for Your eBay Business 25

eBay Listings Terminology 26

eBay Fees Refresher 27

Know Your eBay Business Critical Vital Signs 29

Strategy 1: Know Your Critical eBay Vitals! 37

Noncritical Vitals 42

A Tale of Two Documents 48

Chapter 2 Summary 53

CHAPTER THREE: Introducing the “Five Ps”: The Strategic eBay Framework 57

The Five Ps 59

How to Use the Five Ps 61

Strategy 2: Set Your Strategic Goals 62

Chapter 3 Summary 66

CHAPTER FOUR: Product 69

The Product Life Cycle 70

Strategy 3: Understand and Leverage the eBay Sweet Spots 74

Product Seasons and Regionalization 78

Product Depth and Width 79

Product Mix 82

Product Classification 84

Sourcing Product 85

Case Study: GlacierBayDVD 91

Chapter 4 Summary 95

CHAPTER FIVE: Price 97

Strategy 4: Understand The eBay Price/Velocity Curve 98

Caution: Falling ASPs 102

$1NR: An Overused and Potentially Dangerous Strategy 111

Strategy 5: Use the Perception-of-Scarcity Strategy 115

Strategy 6: Use the Second-Chance-Offer Strategy 118

Price and Classifications 124

Case Study: DesignerAthletic 126

Chapter 5 Summary 132

CHAPTER SIX: Promotion 135

Promotion and the Price/Velocity Curve 136

Strategy 7: Optimize Your eBay Search results 138

Browsing 167

Strategy 8: Build Your eBay Brand 170

Case Study: MobilePC 178

Chapter 6 Summary 181

CHAPTER SEVEN: Placement 183

eBay Placement 184

Strategy 9: Explore Other Channels 190

Case Study: CrazyApe 205

Chapter 7 Summary 211

CHAPTER EIGHT: Performance 219

Strategy 10: Use an eBay Dashboard 220

More Dashboard Ideas 228

The Product Dashboard 229

The Price Dashboard 235

The Promotion Dashboard 238

The Placement Dashboard 242

Performance Conclusions 245

Case Study: JustDeals.com 246

Chapter 8 Summary 252

CHAPTER NINE: Putting the Five Ps to Work 255

Product 257

Price 260

Promotion 261

Placement 263

Performance 265

Conclusion 265

APPENDIX: THE TEN EBAY STRATEGIES 267

GLOSSARY 279

INDEX 285

Product Details

ISBN:
9780321256164
Author:
Wingo, Scot
Publisher:
Prentice Hall
Author:
Wingo, Scot
Subject:
General
Subject:
Internet - World Wide Web
Subject:
Internet auctions
Subject:
EBay (Firm)
Subject:
Electronic Commerce
Subject:
Web - General
Subject:
Internet-Web Publishing
Copyright:
Edition Description:
Trade paper
Publication Date:
July 2004
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9 x 6 x 0.9 in 454 gr

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Web Publishing
Computers and Internet » Internet » eBay

Ebay Strategies: 10 Proven Methods to Maximize Your Ebay Business Used Trade Paper
0 stars - 0 reviews
$1.25 In Stock
Product details 336 pages Prentice Hall PTR - English 9780321256164 Reviews:
"Publishers Weekly Review" by , "There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site's sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it's for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo's five P's for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There's lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool." Publishers Weekly (Copyright Reed Business Information, Inc.)
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