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Web Development and Design Foundations with XHTML

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Synopses & Reviews

Publisher Comments:

Web Development and Design Foundations with XHTML, Fourth Edition, includes everything you need to develop highly effective Web sites. In addition to comprehensive coverage of XHTML, Cascading Style Sheets (CSS), and Web design best practices, this book presents information on accessibility, ethics, e-commerce, Web site promotion strategies, and JavaScript™. CSS has become a standard for Web design, so this edition introduces CSS early on and integrates the topic throughout the text, including CSS-based page layouts.

 

This book explains important Web development and design concepts and provides step-by-step presentations that show you how to implement them. With Web design focus activities, as well as Hands-On Practices, Hands-On Exercises, Web site Case Studies, and valuable reference material, this book has everything a beginning Web developer needs. This text is appropriate for a one-semester Web development course.

 

Topics include:

  • XHTML
  • Cascading Style Sheets
  • Accessibility standards
  • Web site design best practices
  • The Web development process
  • Multimedia and interactivity
  • E-commerce
  • Web site promotion
  • JavaScript

Additional Web develloper reference material, including an XHTML Reference, a CSS Property Reference, a Comparison of HTML and XHTML, and an overview of the Section 508 Standards, is included in the Web Developer's Handbook Appendixes.

 

Supporting materials, including Adobe® Dreamweaver® CS3 tutorials, an introduction to FTP, a bonus chapter on XHTML frames, and student starter files for all chapters, are available at www.aw.com/felke. A complimentary access code for this Web site is included with a new copy of this book. Subscriptions may also be purchased online.

 

Further resources are available on the author's Web site at www.webdevfoundations.net. This site provides a useful color chart and an Adobe Flash® tutorial, as well as examples, links, and updates for each chapter.

Synopsis:

Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML includes all the necessary lessons to guide students in developing highly effective Web sites. A well-rounded balance of hard skills (XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

Synopsis:

  Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML, 4e, includes all the necessary lessons to guide students in developing highly effective Web sites. Key topics include: The Internet and the World Wide Web; XHTML Basics; Configuring Color & Text with CSS; Visual Elements & Graphics; Web Design; Page Layout with CSS; More on Links, Lists & Layout; Tables; Forms; Web Site Development; Web Multimedia & Interactivity; E-Commerce Overview; Promotion for Web Developers; A Brief Look at JavaScript. In the Fourth Edition, Cascading Style Sheets (CSS) are introduced earlier in the text. Both XHTML and CSS topics receive increased prominence, and are integrated throughout the text. Ethics and accessibility issues receive increased coverage, and a new Design Activities supplement offers hands-on design projects to supplement those presented in the text. For all readers interested in Web design.

About the Author

'Terry Felke-Morris isworkingonherEd.D.atNorthcentralUniversity and is an associate professor at William Rainey Harper College, where she helped to develop the Web Developer certificate and degree programs. She holds a Master of Science degree in Information Systems and various certifications, including Microsoft Certified Professional and Master CIW Designer.

A former information systems analyst and software developer, Terry began prototyoping Web applications as early as 1996. She's been teaching Web Development courses at Harper College since 1999 and led the creation of one of the first community college Web Development Certificate and Associate of Applied Science programs in the State of Illinois. Harper College was also one of the first institutions of higher education in Illinois to offer a certificate focusing on Web accessibility, the Accessible Web Design & Compliance Certificate.

Terry is a member of The Web Standards Project (WasP) Education Task Force Curriculum Project, which is an effort to engage web design and education professionals in collaboration to develop a curriculum framework for web professionals. The Web Development & Design Foundations with XHTML textbook has been designated as a recommended reference book for the curriculum.

An innovative educator and instructional designer, Terry has been honored with three international awards, the Instructional Technology Council's 2008 Outstanding e-Learning Faculty Award for Excellence, the 2008 MERLOT Award for Exemplary Online Learning Resources — MERLOT Business Classics, and the 2006 Blackboard Greenhouse Exemplary Course (Online Category).'

Table of Contents

Chapter 1 The Internet and the World Wide Web

1.1 The Evolution of the Internet

1.2 The Internet, Intranets, and Extranets

      The Evolution of the World Wide Web

      Internet Standards and Coordination  

1.3 Web Standards and the World Wide Web Consortium

1.4    Accessibility and the Web      

1.5 Ethical Use of Information on the Web  

Checkpoint 1.1

1.6 Network Overview       

1.7 The Client/Server Model   

1.8 Internet Protocols        

    File Transfer Protocol (FTP)         

    E-mail Protocols       

    Hypertext Transfer Protocol (HTTP)  

     Transmission Control Protocol/

        Internet Protocol (TCP/IP)          

1.9 URLs and Domain Names           

     URLs   

       Domain Names    

1.10 Markup Languages     

    Standard Generalized Markup Language (SGML)    

       Hypertext Markup Language (HTML)          

       Extensible Markup Language (XML)

       Extensible Hypertext Markup Language (XHTML)

Checkpoint 1.2       

1.11 Internet and Web Trends

Key Terms

Review Questions           

Web Research

Web Design Focus

Chapter 2 XHTML Basics  

2.1 What Is HTML?        

2.2 Why XHTML and Not HTML?  

2.3 Document Type Definition               

2.4 Your First Web Page         

    Hands-On Practice 2.1      

Checkpoint 2.1       

2.5 XHTML—Body and Text Basics      

    The Body Element       

       The Heading Element     

       Hands-On Practice 2.2

       Accessibility and Headings      

       The Paragraph Element    

       Hands-On Practice 2.3     

       The Line Break Element   

       Hands-On Practice 2.4

    The Blockquote Element

       Hands-On Practice 2.5     

2.6 XHTML—List Basics   

       Definition Lists      

       Hands-On Practice 2.5

       Ordered Lists        

       Unordered Lists      

       Hands-On Practice 2.6      

Checkpoint 2.2

2.7 XHTML —Text Formatting

       XHTML Logical Style Elements     

       XHTML Physical Style Elements    

       Special XHTML Characters        

       Hands-On Practice 2.7

2.8 XHTML—Hyperlinks   

       The Anchor Element     

       Absolute and Relative Links

E-mail Links       

       Hands-On Practice 2.8

       Accessibility and Links     

2.9 XHTML Validation

       Hands-On Practice 2.9            

Checkpoint 2.3

Key Terms     

Review Questions       

Apply Your Knowledge      

Hands-On Exercises

Web Research

Web Design Focus             

Web Site Case Study     

      JavaJam Coffee House     

       Fish Creek Animal Hospital            

       Pete the Painter          

       Prime Properties             

Chapter 3 Configuring Color & Text with CSS

3.1 Overview of Cascading Style Sheets   

       Advantages of Cascading Style Sheets           

       Types of Cascading Style Sheets    

       Introduction to CSS Syntax

3.2 Using Color on Web Pages          

       Web Color Palette   

       Accessibility and Color

3.3 Configuring Color with Inline CSS

    The Style Attribute

       Hands-On Practice 3.1

3.4 Configuring Color with Embedded CSS

The Style Element

       Hands-On Practice 3.2             

Checkpoint 3.1     

3.5 Configuring Text with CSS           

    CSS and Fonts             

       Hands-On Practice 3.3               

3.6 The Class and Id Selectors

    Hands-On Practice 3.4               

3.7 The Div and Span Elements

      Hands-On Practice 3.5

3.8 Using External Style Sheets     

       Hands-On Practice 3.6

    Hands-On Practice 3.7

Checkpoint 3.2     

3.9 Centering XHTML Elements

    Hands-On Practice 3.8          

3.10 CSS Validation

Hands-On Practice 3.9

Key Terms

Review Questions      

Apply Your Knowledge         

Hands-On Exercises    

Web Research

Web Design Focus         

Web Site Case Study    

    JavaJam Coffee House            

       Fish Creek Animal Hospital        

       Pete the Painter      

       Prime Properties      

   

Chapter 4 Visual Elements & Graphics

4.1 Configuring Lines and Borders

    The Horizontal Rule Element

        Hands-On Practice 4.1

    The Border and Padding Properties

        Hands-On Practice 4.2

Checkpoint   4.1 

4.2 Types of Graphics     

       GIF Images        

       JPEG Images      

       PNG Images       

4.3 Using Graphics       

       The Image Element

       Accessibility and Images

       Hands-On Practice 4.3

       Image Links

       Hands-On Practice 4.4

       Background Images

    Configuring Background Images with CSS

       Hands-On Practice 4.5        

Checkpoint 4.2        

4.4 XHTML Images and More         

       Image Maps          

       Thumbnail Images  

       Advanced Techniques: Image Slicing         

    Sources of Graphics   

4.5 Sources and Guidelines for Graphics 

       Sources of Graphics 

       Guidelines for Using Images      

       Web Accessibility   

Checkpoint 4.3 

Key Terms

Review Questions         

Apply Your Knowledge    

Hands-On Exercises

Web Research

Web Design Focus            

Web Site Case Study   

       JavaJam Coffee House              

       Fish Creek Animal Hospital          

       Pete the Painter        

       Prime Properties        

Chapter 5 Web Design        

5.1 Web Site Organization 

       Hierarchical Organization       

       Linear Organization 

       Random Organization          

5.2 Web Site Navigation—Best Practices 

       Ease of Navigation  

       Navigation Bars    

       Short Pages       

       Table of Contents   

       Site Map and Site Search Features 

5.3 Design Principles     

       Repetition        

       Contrast         

       Proximity        

       Alignment        

5.4 Web Page Design—Best Practices    

       Load Time        

       Perceived Load Time

       Above the Fold

    Web Page “Real Estate”    

       Horizontal Scrolling 

       Adequate White Space          

       Target Audience    

       Browser-Friendly   

       Screen Resolution   

       Wireframes & Page Layout                 

5.5 Page Layout Design Techniques   

       Ice Design      

       Jello Design     

       Liquid Design   

Checkpoint 5.1    

5.6 Text Design—Best Practices        

5.7 Graphic Design—Best Practices     

5.8 Design to Provide Accessibility      

5.9 Best Practices Checklist

Checkpoint 5.2     

Key Terms

Review Questions     

Hands-On Exercises

Web Research

Web Design Focus

Web Site Case Study   

       JavaJam Coffee House          

       Fish Creek Animal Hospital      

       Pete the Painter    

       Prime Properties    

    Web Project       

Chapter 6 Page Layout with CSS

6.1 CSS Page Layout Overview        

       Advantages of Using CSS for Page Layout      

       Disadvantages of Using CSS for Page Layout    

6.2 The Box Model

    Hands-On Practice 6.1     

6.3 CSS Positioning Properties         

   Relative and Absolute Positioning

   Hands-On Practice 6.2

   The float Property

   Hands-On Practice 6.3 

   The display Property

   The z-index Property

   Hands-On Practice 6.4

Checkpoint 6.1   

6.4 Exploring CSS Page Layout

   Hands-On Practice 6.5           

6.5 Two-Column Page Layout         

   Hands-On Practice 6.6         

6.6 CSS Debugging Tips

6.7 CSS Page Layout Resources

Checkpoint 6.2

Key Terms

Review Questions     

Apply Your Knowledge

Hands-On Exercises

Web Research

Web Design Focus  

Web Site Case Study   

       JavaJam Coffee House           

       Fish Creek Animal Hospital       

       Pete the Painter    

       Prime Properties

Web Project     

Chapter 7 More on Links, Lists & Layout

7.1 Another Look at XHTML Hyperlinks  

      More on Relative Linking        

       Relative Link Examples          

       Opening a Link in a New Browser Window      

       Internal Links           

       Hands-On Practice 7.1    

7.2 CSS Pseudo-classes and Links     

       Hands-On Practice 7.2      

7.3    CSS Navigation Layout Using Lists

Checkpoint 7.1

7.4 Three-Column CSS Page Layout      

       Hands-On Practice 7.3

7.5 CSS Styling for Print   

      Hands-On Practice 7.4

7.6 The “Cascade”     

    Hands-On Practice 7.5

Checkpoint 7.2   

Key Terms

Review Questions      

Apply Your Knowledge    

Hands-On Exercises

Web Research

Web Design Focus    

Web Site Case Study    

       JavaJam Coffee House    

       Fish Creek Animal Hospital           

       Pete the Painter         

       Prime Properties

    Web Project         

Chapter 8 Tables

8.1 Using Tables on Web Pages         

       Overview of an XHTML Table    

       XHTML Table Headings         

       XHTML Table Captions         

       Hands-On Practice 8.1   

       XHTML Table Attributes        

       Applying Attributes to Rows and Cells          

       Hands-On Practice 8.2

Accessibility and Tables

Checkpoint 8.1

8.2 XHTML—Table Page Layout

       Accessibility and Layout Tables 

       More Sample Page Layout Examples

       Flexible and Fixed Table Widths    

       Hands-On Practice 8.3   

       Nested Tables       

Checkpoint 8.2  

8.3 Using CSS to Style a Table

Hands-On Practice 8.4

Key Terms

Review Questions      

Apply Your Knowledge    

Hands-On Exercises

Web Research

Web Design Focus    

Web Site Case Study    

       JavaJam Coffee House    

       Fish Creek Animal Hospital           

       Pete the Painter         

       Prime Properties

Web Project         

 

Chapter 9 Forms          

9.1 Overview of Forms    

9.2 XHTML—Using Forms

       Hands-On Practice 9.1           

       The Form Element

       Basic Form Elements

       Hands-On Practice 9.2              

Checkpoint 9.1     

9.3 Form Enhancements   

       The Label Element

       The Fieldset and Legend Elements        

       The Tabindex Attribute         

       The Accesskey Attribute

       Accessibility and Forms        

       Image Buttons and the Button Element 

    Hands-On Practice 9.3               

Checkpoint 9.2     

9.4 Using CSS to Style a Form

9.5 CGI Server-Side Processing         

       Steps in Utilizing CGI

    Using CGI        

       Hands-On Practice 9.4

Privacy and Forms              

       CGI Resources     

       Server-Side Processing Technologies       

Checkpoint 9.3     

Key Terms

Review Questions     

Apply Your Knowledge    

Hands-On Exercises

Web Research

Web Design Focus       

Web Site Case Study   

       JavaJam Coffee House              

       Fish Creek Animal Hospital          

       Pete the Painter        

       Prime Properties

Web Project

        

Chapter 10 Web Site Development   

10.1 Successful Large-Scale Project Development       

       Project Manager    

       Information Architect          

      Marketing Representative       

       Copywriter and Editor             

       Content Manager   

       Graphic Designer   

       Database Administrator            

       Network Administrator         

      Web Developer     

       Project Staffing Criteria         

10.2 The Development Process          

       Conceptualization  

       Analysis          

       Design

       Production        

       Testing

       Launch

      Maintenance      

       Evaluation        

Checkpoint 10.1    

10.3 Web Hosting        

       Types of Web Host Providers     

       Hosting Needs     

10.4 Choosing a Virtual Host

       Web Host Checklist 

Checkpoint 10.2    

Key Terms

Review Questions     

Hands-On Exercises

Web Research

Web Design Focus   

Web Site Case Study   

Web Project       

Chapter 11 Web Multimedia & Interactivity       

11.1 Helper Applications and Plug-ins    

11.2 Multimedia File Types      

    Obtaining Multimedia Files 

11.3 Using Sound on a Web Page        

       The Embed Element   

       Hands-On Practice 11.1                 

       The Object Element   

       Hands-On Practice 11.2               

       Background Sounds 

       Hands-On Practice 11.3

11.4 Podcasting Overview               

11.5 Using Video on a Web Page        

       The Embed Element  

       Hands-On Practice 11.4                 

       The Object Element

       Hands-On Practice 11.5                

11.6 Browser Compatibility and Accessibility       

11.7 Copyright Issues and Media Files    

Checkpoint 11.1       

11.8 Adobe Flash    

       Common Uses of Flash          

       Web Design and Flash          

       Adding a Flash Animation to a Web Page             

       Hands-On Practice 11.6                 

       Flash Resources    

11.9 Java    

       Common Uses of Java Applets    

       Adding a Java Applet to a Web Page          

       Hands-On Practice 11.7                   

       Free Java Applet Resources      

Checkpoint 11.2

11.10 JavaScript

       Common Uses of JavaScript

       Free JavaScript Resources

11. 11 Dynamic HTML (DHTML)

      Common Uses of DHTML

       Sources of free DHTML

11.12 Ajax

       Common Uses of Ajax

       Ajax Resources

Checkpoint 11.3

11.13 Accessibility and Multimedia/Interactivity

Key Terms

Review Questions           

Apply Your Knowledge       

Hands-On Exercises

Web Research

Web Design Focus        

Web Site Case Study    

       JavaJam Coffee House                 

       Fish Creek Animal Hospital             

       Pete the Painter           

       Prime Properties           

       Web Project       

Chapter 12 E-Commerce Overview   

12.1 What Is E-Commerce? 

       Advantages of E-Commerce      

       Risks of E-Commerce

12.2 E-Commerce Business Models      

12.3 Electronic Data Interchange (EDI)   

12.4 E-Commerce Statistics          

12.5 E-Commerce Issues    

12.6 E-Commerce Security  

       Encryption        

       Integrity          

       Secure Sockets Layer (SSL)       

       Digital Certificate   

       SSL and Digital Certificates      

Checkpoint 12.1    

12.7 Order and Payment Processing      

       Cash Model       

       Check Model      

       Credit Model      

       Smart Card       

12.8 E-Commerce Storefront Solutions   

       Instant Online Storefront        

       Off-the-Shelf Shopping Cart Software         

       Custom-Built Solution          

       Semi-Custom-Built Solutions on a Budget      

Checkpoint 12.2

Key Terms

Review Questions     

Hands-On Exercises

Web Research

Web Design Focus          

Web Site Case Study   

       JavaJam Coffee House                 

       Fish Creek Animal Hospital             

       Pete the Painter           

       Prime Properties          

       Web Project       

     

Chapter 13 Promotion for Web Developers       

13.1 Search Engines and Search Indexes Overview      

13.2 Popular Search Engines and Search Indexes              

13.3 Components of a Search Engine     

       Robot

       Database         

       Search Form       

13.4 Designing Your Pages for Promotion        

       Keywords         

       Description       

       Meta Elements        

13.5 Listing in a Search Engine and Search Index              

      Preferential Placement                 

Checkpoint 13.1   

13.6 Monitoring Search Engine and Search Index Listings  

13.7 Link Popularity      

13.8 Other Web Site Promotion Activities     

       Affiliate Programs  

       Banner Ads       

       Banner Exchange   

       Reciprocal Link Agreements     

       Newsletters       

        “Sticky” Site Features

    Personal Recommendations

     Social Bookmarking

Blogs

    RSS Feeds

       Web Rings        

       Newsgroup and Listserv Postings  

       Traditional Media Ads and Existing Marketing Materials

Checkpoint 13.2

13.9 Serving Dynamic Content with Inline Frames

Hands-On Practice 13.1

Key Terms

Review Questions     

Hands-On Exercises

Web Research

Web Design Focus  

Web Site Case Study   

    JavaJam Coffee House                 

       Fish Creek Animal Hospital             

       Pete the Painter           

       Prime Properties           

       Web Project       

Chapter 14 A Brief Look at JavaScript

14.1 Overview of JavaScript?   

14.2The Development of JavaScript

14.3 Popular Uses for JavaScript

        Alert Message

         Popup Windows

        Browser Sniffing

        Jump Menus

        Mouse Movement Techniques

14.4 Adding JavaScript to a Web Page

        The Script Element

        JavaScript Statement Block Template

        Hands-On Practice 14.1

Checkpoint 14.1

14.5 Document Object Model Overview

            Hands-On Practice 14.2

14.6 Events and Event Handlers

     Hands-On Practice 14.3

Checkpoint 14.2

14.7 Variables

        Writing a Variable to a Web Page

        Hands-on Practice 14.4

        Collecting Variable Values Using Prompt

      Hands-On Practice 14.5

14.8 Introduction to Programming Concepts

        Arithmetic Operators

        Decision Making Using If

        Hands-On Practice 14.6

        Functions

        Hands-On Practice 14.7

Checkpoint 14.3

14.9 Form Handling

        Hands-On Practice 14.8

Checkpoint 14.4

14.10 JavaScript and Accessibility

14.11 JavaScript Resources

Key Terms

Review Questions

Apply Your Knowledge

Hands-On Exercises

Web Research

Web Site Case Study   

    JavaJam Coffee House          

       Fish Creek Animal Hospital      

       Pete the Painter    

       Prime Properties    

       Web Project       

Answers          

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10       

Chapter 11        

Chapter 12       

Chapter 13        

Chapter 14        

Appendix—Web Developer’s Handbook

A. XHTML Reference

B. Special Characters

C. CSS Property Reference

D. Comparison of HTML and XHTML

E. Section 508 Standards

Index  

Product Details

ISBN:
9780321530196
Author:
Felke-morris, Terry Ann
Publisher:
Addison Wesley Longman
Author:
Felke-Morris, Terry
Author:
Morris, Terry
Author:
Felke-Morris, Terry Ann
Subject:
Programming Languages - HTML
Subject:
Design
Subject:
Web sites
Subject:
Programming Languages - HTML, SGML, VRML, XML
Subject:
Web sites -- Design.
Subject:
XHTML (Document markup language)
Subject:
Internet-HTML
Copyright:
Edition Description:
Trade paper
Publication Date:
January 2008
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
672
Dimensions:
10.44 x 9.58 x 1 in 1483 gr

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Web Development and Design Foundations with XHTML New Trade Paper
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Product details 672 pages Addison Wesley Longman - English 9780321530196 Reviews:
"Synopsis" by , Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML includes all the necessary lessons to guide students in developing highly effective Web sites. A well-rounded balance of hard skills (XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.
"Synopsis" by ,   Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML, 4e, includes all the necessary lessons to guide students in developing highly effective Web sites. Key topics include: The Internet and the World Wide Web; XHTML Basics; Configuring Color & Text with CSS; Visual Elements & Graphics; Web Design; Page Layout with CSS; More on Links, Lists & Layout; Tables; Forms; Web Site Development; Web Multimedia & Interactivity; E-Commerce Overview; Promotion for Web Developers; A Brief Look at JavaScript. In the Fourth Edition, Cascading Style Sheets (CSS) are introduced earlier in the text. Both XHTML and CSS topics receive increased prominence, and are integrated throughout the text. Ethics and accessibility issues receive increased coverage, and a new Design Activities supplement offers hands-on design projects to supplement those presented in the text. For all readers interested in Web design.
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