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Introduction to Business with Other (4th Edition)

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Introduction to Business with Other (4th Edition) Cover

 

Synopses & Reviews

Publisher Comments:

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

Synopsis:

In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.

About the Author

Jeff Madura is presently the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written several textbooks, including Financial Markets and Institutions. His research on internation finance has been published in numerous journals, including Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Journal of Banking and Finance, Journal of International Money and Finance, Journal of Financial Research, Financial Review, Journal of Multinational Financial Management, and Global Finance Journal. He has received awards for excellence in teaching and research, and has served as a consultant for international banks, securities firms, and other multi-national corporations. He has served as a director for the Southern Finance Association and Eastern Finance Association, and also served as president of the Southern Finance Association.

Table of Contents

PART I. BUSINESS ENVIRONMENT. 1. Planning a Business. 2. Business Ethics and Social Responsibility. 3. Assessing Economic Conditions. 4. Assessing Global Conditions. PART II. BUSINESS ENVIRONMENT. 5. Selecting a Form of Business Ownership. 6. Entrepreneurship And Business Planning. PART III. MANAGEMENT. 7. Managing Effectively. 8. Organizational Structure. 9. Improving Productivity and Quality. PART IV. MANAGING EMPLOYEES. 10. Motivating Employees. 11. Hiring, Training, and Evaluating Employees. PART V. MARKETING. 12. Creating and Pricing Products. 13. Distributing Products. 14. Promoting Products. PART VI. FINANCIAL MANAGEMENT. 15. Accounting and Financial Analysis. 16. Financing and Managing Risk. 17. Expanding the Business.

Product Details

ISBN:
9780324407112
Author:
Madura, Jeff
Publisher:
South-Western College Pub
Author:
Madura, Jeff (Jeff Madura)
Author:
Cram101 Textbook Reviews
Author:
Cram101 Textbook Reviews
Subject:
Management - General
Subject:
General Business & Economics
Subject:
Management
Subject:
General
Subject:
Education-General
Copyright:
Edition Number:
4
Publication Date:
January 2006
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
800
Dimensions:
11.70x8.36x1.31 in. 4.03 lbs.

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Introduction to Business with Other (4th Edition) Used Hardcover
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Product details 800 pages South Western Educational Publishing - English 9780324407112 Reviews:
"Synopsis" by , In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.
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