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Module 2: Graphics and Visual Communicaiton for Managers
Synopses & Reviews
GRAPHICS AND VISUAL COMMUNICATION FOR MANAGERS, Second Edition, offers practical and useful advice on how to work with graphics and visuals in reports, briefings, and proposals. It also offers direct instruction on how to integrate graphic aids into spoken presentations and public speeches. There are dozens of illustrations, drawings, and graphs included throughout the text. This text integrates the latest research on visual communication with the best managerial practices in a wide range of businesses that provides the latest information available. It explains the details involved in crafting graphic images that tell a story clearly, crisply, and with powerful visual impact. Using a step-by-step approach, it demonstrates how to create PowerPoint files that support and enhance a presentation without dominating or overpowering the content of a talk. And it offers an inside look at how the best graphic design shops create images that support business objectives and make management communication more effective.
About the Author
James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. BUSINESS WEEK magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University, in England during the 1970s. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America. As a professional graphic designer, Robert P. Sedlack, Jr., is responsible for consultation service, design, and execution of a wide variety of print and multimedia projects to the business and cultural community. Projects include annual reports, corporate identity programs, fundraising and development packages, and website development. Sedlack's personal research is focused on the life-changing impact that design can have when applied appropriately and collaboratively with organizations dedicated to social betterment. He teaches both undergraduate and graduate design students, and his course work includes projects that tackle various social issues such as discrimination, gun control, and voter participation. Sedlack is also interested in connecting students to the professional world of design. He fosters this relationship by hosting conferences and visiting speakers, organizing frequent visits to design firms and related organizations, and arranging trips to design shows, exhibits, and portfolio reviews.
Table of Contents
Introduction: Documents as Visual Communication. 1. Verbal Design: Choosing Type and Designing Pages. 2. Visual Design: Creating Graphs and Tables. 3. Verbal + Visual Design: Combining Text and Visuals. 4. Verbal + Visual Design: Designing PowerPoint. 5. Using Color.
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