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The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell

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The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell Cover

ISBN13: 9780349113463
ISBN10: 0349113467
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Staff Pick

Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?

In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."

Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.
Recommended by Dave, Powells.com

Synopses & Reviews

Publisher Comments:

In this widely acclaimed New York Times? bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world.

Synopsis:

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

Synopsis:

An analysis of how social problems develop, which provides a new way of viewing everyday experiences, and seeks to enable us to develop strategies for everything, from raising a child to running a company. *Also appeared in April Buyer's Notes*

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Lili, November 15, 2006 (view all comments by Lili)
It's amazing how fast new ideas and trends can take off nowadays. Because of my grandpa having Alzheimer's (so painful for us, the family members that he doesn't recognize), I'll take the example of the craze for "mental fitness."

We have a head, a brain and all we have been doing for years is workout our body without thinking about exercising our brain just as importantly. Then Alzheimer's comes, the baby-boomers phenomena and scientists discover that contrary to a false belief we CAN grow new cells IF we stimulate our brain regularly. Now, suddenly Nintendo sells millions of brain video games and brain gyms like Agogus.com (which I joined) become the great thing to do.

I'm amazed and delighted by this continuous progress and I highly recommend this book.
Was this comment helpful? | Yes | No
(8 of 17 readers found this comment helpful)

Product Details

ISBN:
9780349113463
Author:
GLADWELL, MALCOLM
Publisher:
Abacus Software
Location:
N
Subject:
Business - General
Copyright:
Edition Description:
NEW ED
Publication Date:
20020214
Binding:
TRADE PAPER
Language:
English
Pages:
288
Dimensions:
198 x 126 in.

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Related Subjects


Business » General
Business » Management
Business » Marketing
History and Social Science » Sociology » General
Reference » Science Reference » Technology

The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell New Mass Market
0 stars - 0 reviews
$15.50 In Stock
Product details 288 pages Abacus Software - English 9780349113463 Reviews:
"Staff Pick" by ,

Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?

In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."

Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.

"Synopsis" by , The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.
"Synopsis" by , An analysis of how social problems develop, which provides a new way of viewing everyday experiences, and seeks to enable us to develop strategies for everything, from raising a child to running a company. *Also appeared in April Buyer's Notes*
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