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Nobrow: The Culture of Marketing--The Marketing of Culture

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Description:

"Nobrow" is one man's journey through the new culture of marketing, where the product can be crap but the marketing campaign can be art and where no one, including the people who created both, can tell the difference.

About the Author

John Seabrook's articles appear regularly in The New Yorker. He has also written for Vanity Fair, Harper's, and The Nation and is the author of Deeper: My Two-Year Odyssey in Cyberspace. He lives in New York City.

Product Details

ISBN:
9780375405044
Subtitle:
The Culture of Marketing the Marketing of Culture
Author:
Seabrook, John
Publisher:
Random House
Subject:
United states
Subject:
Mass media
Subject:
Popular Culture
Subject:
Culture
Publication Date:
February 2000
Binding:
Trade Cloth
Language:
English
Pages:
213
Dimensions:
8.69x5.96x.94 in. .90 lbs.

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Related Subjects

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» Business » Marketing
» History and Social Science » American Studies » Popular Culture
» History and Social Science » Sociology » Media

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