Nonficionado Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | May 5, 2015

    Leonard Mlodinow: IMG The Fragility of Grand Discoveries



    When I was in graduate school at Berkeley I was offered a prestigious fellowship to study for a year in Germany, but I decided it would be a... Continue »
    1. $19.57 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$2.50
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Business- Customer Service

The One to One Future (One to One)

by

The One to One Future (One to One) Cover

 

Synopses & Reviews

Publisher Comments:

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to:

* Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;

* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;

* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.

Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

Synopsis:

Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.

Table of Contents

Back from the future — Share of customer, not share of market — Collaborate with your customers — Differentiate customers, not just products — Economies of scope, not economies of scale — Manage your customers, not just your products — Engage your customers in dialogue — Take products to customers, not customers to products — Make money protecting privacy, not threatening it — Society at light speed.

Product Details

ISBN:
9780385485661
Author:
Peppers, Don
Author:
Rogers, Martha
Author:
Rogers, Martha
Author:
Peppers
Author:
Rogers, Martha
Publisher:
Crown Business
Location:
New York :
Subject:
Business
Subject:
Marketing - General
Subject:
Sales promotion
Subject:
Customer Service
Subject:
Customer relations
Subject:
Market segmentation
Subject:
Consumers' preferences
Copyright:
Edition Description:
Trade paper
Series:
One to One
Series Volume:
613
Publication Date:
19961214
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
464
Dimensions:
7.25x5.02x1.28 in. .74 lbs.

Other books you might like

  1. Telling True Stories: A Nonfiction...
    Used Trade Paper $8.95
  2. Coyote Was Going There: Indian... Used Trade Paper $8.50
  3. Pasos Perdidos, Los: The Lost Steps... Used Trade Paper $9.50
  4. Taking Sides: Clashing Views on... Used Trade Paper $5.95
  5. The Mill on the Floss (Penguin Classics)
    Used Trade Paper $4.50
  6. The One to One Fieldbook: The... Used Trade Paper $5.95

Related Subjects

Business » Customer Service
Business » Marketing

The One to One Future (One to One) Used Trade Paper
0 stars - 0 reviews
$2.50 In Stock
Product details 464 pages Currency - English 9780385485661 Reviews:
"Synopsis" by , Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking "One to One" approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.