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The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing

The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing Cover

 

Synopses & Reviews

Synopsis:

Marketing expert Rosen presents effective strategies for creating and sustaining that all-important word of mouth--buzz--at the heart of any great marketing campaign.

Description:

Includes bibliographical references (p. [283]-290) and index.

About the Author

Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.

Product Details

ISBN:
9780385496674
Editor:
Rosen, Emanuel
Publisher:
Random House
Author:
Rosen, Emanuel
Location:
New York :
Subject:
Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Finance
Subject:
Advertising & Promotion
Subject:
Economics
Subject:
Word-of-mouth advertising
Subject:
Currency
Edition Number:
1st ed.
Series Volume:
90-09
Publication Date:
c2000
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
xvi, 303 p.
Dimensions:
9.55x6.42x1.07 in. 1.20 lbs.

Related Subjects

Business » Marketing

The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
0 stars - 0 reviews
$ In Stock
Product details xvi, 303 p. pages Bantam Doubleday Dell Books - English 9780385496674 Reviews:
"Synopsis" by , Marketing expert Rosen presents effective strategies for creating and sustaining that all-important word of mouth--buzz--at the heart of any great marketing campaign.
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