shopping cart
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Interviews | June 19, 2009

Dave: IMG Jim Lynch Makes Landscape Art... Out of Text

3 comments By Dave

jimlynchIf Carl Hiaasen set one of his novels on a residential stretch of boundary line between British Columbia and Washington, or if Richard Russo's characters had relatives in the Pacific Northwest, the result might be something like Jim Lynch's Border Songs. Continue »
  1. $18.16 Sale Hardcover add to wish list

    Border Songs

    Jim Lynch
Ships free on qualified orders.
$13.00
List price: $19.95
HARDCOVER, USED
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
3 Local Warehouse Business- Marketing
Click here to hide store locations


More copies of this ISBN:

This title in other formats:

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing Cover

ISBN13: 9780446520942
ISBN10: 0446520942
Condition: Standard
Dustjacket: Standard
All Product Details

Only 3 left in stock at $13.00!

Synopses & Reviews

Publisher Comments:

In the first major book on service marketing, Harry Beckwith, a pioneer in this area, provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.--Harvey Mackay.

Synopsis:

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
back to top
back to top

Product Details

ISBN:
9780446520942
Subtitle:
A Field Guide to Modern Marketing
Author:
Beckwith, Harry
Publisher:
Warner Books
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Industries
Subject:
Advertising & Promotion
Subject:
Service industries
Subject:
Service industries -- Marketing.
Copyright:
1997
Edition Description:
Includes bibliographical references p. 246-250.
Series Volume:
1737-7
Publication Date:
January 1997
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
7.83x5.33x.95 in. .72 lbs.
back to top

Other books you might like

  1. $10.95 Used Trade Paper add to wish list

    The E Myth Revisited: Why most small business don't work and what to do about it 2ND Edition

    Michael E Gerber
  2. $9.00 Used Trade Paper add to wish list

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    Al Ries
  3. $10.95 Used Trade Paper add to wish list

    Influence the Psychology of Persuasion Revised Edition

    Robert B. Cialdini
  4. $5.00 Used Hardcover add to wish list

    Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership

    Kenneth Blanchard
  5. $5.95 Used Trade Paper add to wish list

    The Lexus and the Olive Tree

    Thomas L. Friedman
  6. $4.95 Used Trade Paper add to wish list

    Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

    Robert Kiyosaki
back to top

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.