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Interviews | June 19, 2009

Dave: IMG Jim Lynch Makes Landscape Art... Out of Text



jimlynchIf Carl Hiaasen set one of his novels on a residential stretch of boundary line between British Columbia and Washington, or if Richard Russo's characters had relatives in the Pacific Northwest, the result might be something like Jim Lynch's Border Songs. Continue »
  1. $18.16 Sale Hardcover add to wish list

    Border Songs

    Jim Lynch

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3 Local Warehouse Business- Marketing


Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing Cover

ISBN13: 9780446520942
ISBN10: 0446520942
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

In the first major book on service marketing, Harry Beckwith, a pioneer in this area, provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.--Harvey Mackay.

Synopsis:

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.

Product Details

ISBN:
9780446520942
Subtitle:
A Field Guide to Modern Marketing
Author:
Beckwith, Harry
Publisher:
Warner Books
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Industries
Subject:
Advertising & Promotion
Subject:
Service industries
Subject:
Service industries -- Marketing.
Copyright:
Edition Description:
Includes bibliographical references p. 246-250.
Series Volume:
1737-7
Publication Date:
January 1997
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
7.83x5.33x.95 in. .72 lbs.

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