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The Complete Self-Publishing Handbook

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The Complete Self-Publishing Handbook Cover

 

Synopses & Reviews

Publisher Comments:

The Complete Self-Publishing Handbook is a step-by-step guide to the publishing process for those who want to produce their own books. Every aspect of the making of books is covered, from the initial conception of the idea for a book, through the writing and editing; the design, composition, and production; and, finally, the promotion, selling, and fulfillment. Case studies that show exactly what costs are incurred in making a book and practical appendices such as a table of copy-editing and proofreading marks make The Complete Self-Publishing Handbook an indispensable guide.

About the Author

David M. Brownstone and Irene M. Franck are a husband-and-wife team with extensive experience in publishing, who have written more than 75 books. They are based in Chappaqua, New York.

Table of Contents

Preface

Chapter 1: Why Self-Publishing?

The Situation of Authors Today

Production Economies

Distribution Changes

Publishing Difficulties

The Self-Publishing Alternative

Self-Publishing Is Not Vanity Publishing

Chapter 2: What You Need to Know About the Publishing Process

Writing and Editing

Composition and Production

Marketing and Business Handling

Chapter 3: From Idea to Finished Manuscript

The Conception

Outlines and Samples

Gauging Book Length

Seeking Outside Advice

Preparing the Manuscript

Usage Questions

Manuscript Security

Writing on Computer: Hazards and Opportunities

Working with Editors

Illustrations

Libel and Invasion of Privacy

Permissions and Copyrights

Indexing

The Elements of the Book

Copyright Registration and Related Matters

Chapter 4: Choices, Costs, and Prices

Going Commercial

Poetry, Plays, and Novels

Criteria for Self-Publishing

Hardcover or Paperback?

The Real Cost of Authoring

Opportunity Costs

Start-up and Overhead Costs

Editorial Costs

Picture Research and Other Illustration Costs

Prepublication Production Costs

Manufacturing Costs

Marketing Costs

Handling Costs

Pricing

Size of Printing

Chapter 5: Design, Composition, and Production

The Physical Book

Print on Paper

Selecting Type

From Manuscript to Book Production

Proofs

Paper Selection

Pricing and Printing

The Body of the Book

Jackets and Covers

Paperless Publishing

Chapter 6: Selling and Fulfillment

Selling Is Selling

Advance Copies and Prepublication Reviews

Getting Usable Recommendations

Early Promotion Efforts

Press Releases and Review Copies

Advertising Plans

Direct Mail Selling

Finding the Right Distributors

Personal Selling

Selling Through Local Bookstores

Getting Wider Bookstore Distribution

Selling on the Internet

Your Own Website

Other Selling Opportunities

After the Sale

Chapter 7: Making the Most of Your Self-Published Book

Pickup by a Commercial Publisher

Subsidiary Rights

Building Your Reputation

Chapter 8: Developing an Episode Premise

Advice from Our Producers

Dreaming Up Stories

Turning Ideas into Springboards

Appendix

1. Sources of Information

2. The Self-Publishing Process

3. Copyediting and Proofreading Marks

4. Type Specimen Sheet

5. Sample Press Release

Glossary

Index

Product Details

ISBN:
9780452280731
Author:
Brownstone, David M.
Author:
Franck, Irene M.
Author:
Irene M Franck
Author:
Brownstone, David M.
Publisher:
Plume
Location:
New York :
Subject:
United states
Subject:
Publishing
Subject:
Handbooks & Manuals
Subject:
Self-publishing
Subject:
Self-publishing -- United States.
Subject:
General Self-Help
Subject:
General education.
Edition Number:
New rev. ed.
Edition Description:
Paperback / softback
Publication Date:
19990701
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
7.97x5.28x.74 in. .30 lbs.

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