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Excel 2007 Data Analysis for Dummies (For Dummies)

by

Excel 2007 Data Analysis for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Synopsis:

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

Synopsis:

Unleash the power of Excel to make sense of your data

The fun and easy way to gain new insights into your data

This handy guide helps you analyze the information you work with in your job to make better decisions. From grabbing external data to working with PivotCharts, database functions, and regression analysis, it shows you step by step how Excel can turn raw data into intelligible information.

Discover how to

  • Import data into Excel
  • Work with PivotTables
  • Use database and statistical functions
  • Customize PivotCharts
  • Set up a Solver worksheet
  • Perform regression analysis calculations

About the Author

Stephen L. Nelson, MBA, CPA, provides accounting, business advisory, tax planning, and tax preparation services to small businesses. He belongs to the American Institute of CPAs and is a prolific author.

Table of Contents

Introduction.

Part I: Where’s the Beef?

Chapter 1: Introducing Excel Tables.

Chapter 2: Grabbing Data from External Sources.

Chapter 3: Scrub-a-Dub-Dub: Cleaning Data.

Part II: PivotTables and PivotCharts.

Chapter 4: Working with PivotTables.

Chapter 5: Building PivotTable Formulas.

Chapter 6: Working with PivotCharts.

Chapter 7: Customizing PivotCharts.

Part III: Advanced Tools.

Chapter 8: Using the Database Functions.

Chapter 9: Using the Statistics Functions.

Chapter 10: Descriptive Statistics.

Chapter 11: Inferential Statistics.

Chapter 12: Optimization Modeling with Solver.

Part IV: The Part of Tens.

Chapter 13: Almost Ten Things You Ought to Know about Statistics.

Chapter 14: Almost Ten Tips for Presenting Table Results and Analyzing Data.

Chapter 15: Ten Tips for Visually Analyzing and Presenting Data.

Part V: Appendix.

Glossary of Data Analysis and Excel Terms.

Index.

Product Details

ISBN:
9780470045992
Author:
Nelson, Stephen L
Publisher:
For Dummies
Author:
Stephen L. Nelson, CPA, MBA, MS
Author:
Dahl, Gary
Author:
Nelson, Stephen L.
Author:
Nelson, Stephen L., CPA, MBA, MS
Subject:
Spreadsheets - General
Subject:
Spreadsheets - Excel
Subject:
Electronic spreadsheets
Subject:
Microsoft Excel
Subject:
Personal Computers-Applications
Subject:
Personal Computers-Desktop Applications-Spreadsheets
Subject:
Advertising & Promotion
Subject:
Advertising
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
20070220
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
384
Dimensions:
9.13x7.51x.84 in. 1.24 lbs.

Other books you might like

  1. Microsoft Excel 2010: Data Analysis... Used Trade Paper $25.00

Related Subjects

Computers and Internet » Database » Design
Computers and Internet » Operating Systems » Microsoft Windows » Applications
Computers and Internet » Personal Computers » Desktop Applications » Spreadsheets
Computers and Internet » Software Engineering » Software Management
Science and Mathematics » Mathematics » Probability and Statistics » General
Science and Mathematics » Mathematics » Probability and Statistics » Statistics

Excel 2007 Data Analysis for Dummies (For Dummies) Used Trade Paper
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$12.50 In Stock
Product details 384 pages For Dummies - English 9780470045992 Reviews:
"Synopsis" by , New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

"Synopsis" by , Unleash the power of Excel to make sense of your data

The fun and easy way to gain new insights into your data

This handy guide helps you analyze the information you work with in your job to make better decisions. From grabbing external data to working with PivotCharts, database functions, and regression analysis, it shows you step by step how Excel can turn raw data into intelligible information.

Discover how to

  • Import data into Excel
  • Work with PivotTables
  • Use database and statistical functions
  • Customize PivotCharts
  • Set up a Solver worksheet
  • Perform regression analysis calculations

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