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Excel 2007 Data Analysis for Dummies (For Dummies)by Stephen L Nelson
Synopses & Reviews
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.
Discover how to
Unleash the power of Excel to make sense of your data
The fun and easy way to gain new insights into your data
This handy guide helps you analyze the information you work with in your job to make better decisions. From grabbing external data to working with PivotCharts, database functions, and regression analysis, it shows you step by step how Excel can turn raw data into intelligible information.
Discover how to
About the Author
Stephen L. Nelson, MBA, CPA, provides accounting, business advisory, tax planning, and tax preparation services to small businesses. He belongs to the American Institute of CPAs and is a prolific author.
Table of Contents
Part I: Where’s the Beef?
Chapter 1: Introducing Excel Tables.
Chapter 2: Grabbing Data from External Sources.
Chapter 3: Scrub-a-Dub-Dub: Cleaning Data.
Part II: PivotTables and PivotCharts.
Chapter 4: Working with PivotTables.
Chapter 5: Building PivotTable Formulas.
Chapter 6: Working with PivotCharts.
Chapter 7: Customizing PivotCharts.
Part III: Advanced Tools.
Chapter 8: Using the Database Functions.
Chapter 9: Using the Statistics Functions.
Chapter 10: Descriptive Statistics.
Chapter 11: Inferential Statistics.
Chapter 12: Optimization Modeling with Solver.
Part IV: The Part of Tens.
Chapter 13: Almost Ten Things You Ought to Know about Statistics.
Chapter 14: Almost Ten Tips for Presenting Table Results and Analyzing Data.
Chapter 15: Ten Tips for Visually Analyzing and Presenting Data.
Part V: Appendix.
Glossary of Data Analysis and Excel Terms.
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