25 Books to Read Before You Die
 
 

Recently Viewed clear list


Original Essays | August 20, 2014

Julie Schumacher: IMG Dear Professor Fitger



Saint Paul, August 2014 Dear Professor Fitger, I've been asked to say a few words about you for Powells.com. Having dreamed you up with a ball-point... Continue »
  1. $16.07 Sale Hardcover add to wish list

    Dear Committee Members

    Julie Schumacher 9780385538138

spacer
Qualifying orders ship free.
$3.25
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Business- eBusiness

Google Analytics

by

Google Analytics Cover

ISBN13: 9780470053850
ISBN10: 0470053852
Condition: Standard
All Product Details

Only 1 left in stock at $3.25!

 

Synopses & Reviews

Publisher Comments:

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
  • Learn to set up the program, navigate the interface, understand filters, and use goal-setting features
  • Integrate Google Analytics with Google AdWords
  • Make the most of reporting dashboards
  • Find out how to use analytics for marketing and content optimization
  • Understand what each type of report means and how to interpret it
  • Explore how other companies have used analytics to improve site performance
  • Investigate how to use Google Analytics for complete e-commerce analysis

Visit our Web site at www.wiley.com/compbooks

Synopsis:

Order your copy today and make your Web site work for you

Synopsis:

Google Analytics explains the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read the Google Analytics reports and graphs, and then it shows users how to use all of that information in order to improve their web site’ s overall performance.

The book covers the following topics:

Setting up Google Analytics

Analytics Settings

Access Management

Filter Management

Reporting Dashboards

Executive Dashboard

Marketing Dashboard

Webmaster Dashboard

Date Ranges

Reports

Marketing Optimization

Visitor Segments

Marketing Campaign Results

Search Engine Marketing

Goals and Funnel Process

Content Performance

Navigational Analysis

Ad Version Testing

Web Design Parameters

E-Commerce Analysis

Revenue Sources

Product Merchandising

About the Author

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Table of Contents

Introduction.

PART I: BASIC ANALYTICS.

Chapter 1. Why Analytics?

Chapter 2. Analytics and AWStats.

Chapter 3. Oh, No! More AWStats!

PART 2: SETTING UP GOOGLE ANALYTICS.

Chapter 4. Getting Started.

Chapter 5. The Settings Dashboard.

Chapter 6. Filtering Your Data.

Chapter 7. Using Analytics Goals.

Chapter 8. AdWords Integration.

PART 3: THE REPORTING DASHBOARDS.

Chapter 9. The Executive Dashboard.

Chapter 10. The Marketer Dashboard.

Chapter 11. The Webmaster Dashboard.

PART 4: MARKETING OPTIMIZATION.

Chapter 12. Unique-Visitor Tracking.

Chapter 13. Visitor Segmenting.

Chapter 14. Marketing Campaign Results.

Chapter 15. Search-Engine Marketing.

PART 5: CONTENT OPTIMIZATION.

Chapter 16. Ad Version Testing.

Chapter 17. Content Performance.

Chapter 18. Navigational Analysis.

Chapter 19. Goals & Funnel Process.

Chapter 20. Web Design Parameters.

PART 6: E-COMMERCE ANALYSIS.

Chapter 21. Commerce Tracking.

Chapter 22. Loyalty & Latency.

Chapter 23. Revenue Sources.

Chapter 24. Product Merchandising.

Index.

 

 

 

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

tricia, October 19, 2006 (view all comments by tricia)
Google Analytics is a great introduction and a useful reference book for anybody who uses this technology. The information is explained in a clear, straightforward manner that makes it accessable to any small business owner concerned with improving their website performance. The book also goes into plenty of detail, so you'll find yourself referring back to it over and over.

I use it every single time I set up a new website for myself or a client.

Tricia Ballad - Writer, Editor and owner of Hosting SPOC - your Single Point of Contact for web hosting and more.
http://www.Hosting-SPOC.com
Was this comment helpful? | Yes | No
(1 of 1 readers found this comment helpful)

Product Details

ISBN:
9780470053850
Author:
Tyler, Mary E
Publisher:
Wiley
Author:
Tyler, Mary E.
Author:
Ledford, Jerri L.
Subject:
Internet - General
Subject:
Data processing
Subject:
Computer programs
Subject:
Industries - Retailing
Subject:
Internet searching - Statistical services
Subject:
Web usage mining - Computer programs
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20061218
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9.20x7.38x.72 in. 1.08 lbs.

Other books you might like

  1. The Google Story: Inside the Hottest... Used Trade Paper $6.95
  2. The Google Story Used Hardcover $1.00
  3. Yahoo! the Ultimate Desk Reference... Used Trade Paper $5.95
  4. Google (Missing Manual) Used Trade Paper $1.75

Related Subjects

Business » eCommerce
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Search Engines
Computers and Internet » Internet » Web Publishing

Google Analytics Used Trade Paper
0 stars - 0 reviews
$3.25 In Stock
Product details 336 pages John Wiley & Sons - English 9780470053850 Reviews:
"Synopsis" by , Order your copy today and make your Web site work for you
"Synopsis" by , Google Analytics explains the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read the Google Analytics reports and graphs, and then it shows users how to use all of that information in order to improve their web site’ s overall performance.

The book covers the following topics:

Setting up Google Analytics

Analytics Settings

Access Management

Filter Management

Reporting Dashboards

Executive Dashboard

Marketing Dashboard

Webmaster Dashboard

Date Ranges

Reports

Marketing Optimization

Visitor Segments

Marketing Campaign Results

Search Engine Marketing

Goals and Funnel Process

Content Performance

Navigational Analysis

Ad Version Testing

Web Design Parameters

E-Commerce Analysis

Revenue Sources

Product Merchandising

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.