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Web Metrics: Proven Methods for Measuring Web Site Success

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Web Metrics: Proven Methods for Measuring Web Site Success Cover

 

Synopses & Reviews

Publisher Comments:

Learn how to determine whether a Web site is offering a competitive advantage

Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.

Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:

* Types of Web metrics tools, services, techniques, and standards for Web measurement

* Ways to fully integrate Web metrics with the customer experience

* Details on how to use metrics to meet specific business goals

The companion Web site includes links to online tools, resources, and white papers.

Synopsis:

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers

Synopsis:

Angesichts des "Dot-com-Crashs" erkennen Unternehmen jetzt deutlich die Notwendigkeit, den Informationsfluss auf vorhandenen Webservern zu messen und zu analysieren. Inzwischen gibt es eine Vielzahl von Werkzeugen und Techniken zum Web-Measurement, letztlich also zur Klärung der Frage, ob und wieviel Nutzen eine Website ihren Betreibern bringt. Der Autor, weltweit anerkannt als führender Internet-Business-Experte, schöpft aus einem riesigen Erfahrungsschatz mit zahlreichen Unternehmenskunden und zeigt, wie solche Werkzeuge verstanden und genutzt werden können. Die zugehörige Website enthält Links zu online verfügbaren Werkzeugen, Ressourcen und Whitepapers.

About the Author

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Table of Contents

Acknowledgments.

About the Author.

The Web Is Great: Get Over It, Get on With It.

Measuring Measurement.

Raising the Flag, Convincing the Boss.

Web Measurement Standards.

Sawing Logs.

How Good Are You at Making Noise?

How Good Are You at Buying Noise?

Measuring Web Site Performance: The Need for Speed.

Calculating the Caliber of Content.

Well-Marked Trails: Measuring Web Site Navigation.

Calculating Conversion.

Maximizing Customer Information: The Personalization Continuum.

Measuring the Value of Online Customer Service.

Field Studies.

Making It Work by Bringing It All Together.

Appendix: How Interactive Ads Are Delivered and Measurement Implication.

Index.

Product Details

ISBN:
9780471220725
Author:
Sterne, Jim
Publisher:
John Wiley & Sons
Location:
New York
Subject:
General
Subject:
Internet - General
Subject:
Telecommunication
Subject:
Web sites
Subject:
Forecasting
Subject:
Electronic Commerce
Subject:
Information Storage & Retrieval
Subject:
Internet marketing
Subject:
Software measurement.
Subject:
System Administration - Storage & Retrieval
Subject:
Internet Business
Copyright:
Edition Description:
WebSite Associated w/Book
Series Volume:
107-400
Publication Date:
20030526
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
448
Dimensions:
9.00x7.64x1.00 in. 1.49 lbs.

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Related Subjects

Business » General
Business » Management
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing

Web Metrics: Proven Methods for Measuring Web Site Success Used Trade Paper
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$3.98 In Stock
Product details 448 pages John Wiley & Sons - English 9780471220725 Reviews:
"Synopsis" by , There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers
"Synopsis" by , Angesichts des "Dot-com-Crashs" erkennen Unternehmen jetzt deutlich die Notwendigkeit, den Informationsfluss auf vorhandenen Webservern zu messen und zu analysieren. Inzwischen gibt es eine Vielzahl von Werkzeugen und Techniken zum Web-Measurement, letztlich also zur Klärung der Frage, ob und wieviel Nutzen eine Website ihren Betreibern bringt. Der Autor, weltweit anerkannt als führender Internet-Business-Experte, schöpft aus einem riesigen Erfahrungsschatz mit zahlreichen Unternehmenskunden und zeigt, wie solche Werkzeuge verstanden und genutzt werden können. Die zugehörige Website enthält Links zu online verfügbaren Werkzeugen, Ressourcen und Whitepapers.
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