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More copies of this ISBNDesign for Communication (03 Edition)by Elizabeth Resnick
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections:
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Synopsis:Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Synopsis:Includes bibliographical references (p. [235]-245) and index.
Synopsis:Description: In one, easy-to-use volume, this book provides applied coverage of the basic conceptual graphic design principles. Assignments are included for every covered design principle with finished examples of student work. Key Features: Includes chapter summaries, feature boxes, and a glossary for easy access to vital information. About the AuthorElizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications. Table of ContentsIntroduction. What Is Graphic Design? What Do Graphic Designers Do? I Want to Be a Graphic Designer—Where Do I Begin? The Design Process. Why Bother with Such a Long Process When I Just Like to Make Things? Why Should I Do These Assignments? Section 1: The Elements and Principles of Design. Star Symbol/Susan Merritt, San Diego State University, San Diego. Object Semantics/Kermit Bailey, North Carolina State University, Raleigh. Symbol Design/Lisa Fontaine, Iowa State University, Ames. Lettermark/Susan Merritt, San Diego State University, San Diego. Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk. Letterform as Shape/Jan Conradi, State University of New York at Fredonia. Concert Poster/Arnold Holland, California State University, Fullerton. Design History Chair/Hank Richardson, Portfolio Center, Atlanta. Section 2: T ypography as Image. Shaping Words/Richard Ybarra, Art Institute of California, San Diego. Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany. Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey. Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston. Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea. Directions Poster/Frank Baseman, Philadelphia University, Philadelphia. Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston. Section 3: Creative Wordplay. Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston. Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul. Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk. Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia. CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis. Section 4: Word and Image. Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston. Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston. Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston. Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston. Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston. Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany. Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston. Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh. The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh. Section 5: Grid and Visual Hierarchy. Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston. Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston. Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City. Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County. The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston. Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis. Journey Journal/Gülizar Çepoğlu, London College of Printing, London. Section 6: Visual Advocacy. The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston. Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston. Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston. Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany. Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston. Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia. Bibliography. Instructor Contact Information. Index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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Arts and Entertainment » Art » Design
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