The Sales Bible: The Ultimate Sales Resource

"Every once in a while ONE book defines a category."

—Jack Covert, 800-CEO-READ

One of "The Ten Books Every Sales Person Should Own and Read"

–The Dale Carnegie Sales Advantage Program

Jeffrey Gitomer's bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately.

What do REAL salespeople think about The Sales Bible?

"The Sales Bible has directed my sales successes from Sales Manager, to Sales Director, to Area Sales Director, to my current position of Vice President of Sales. Thank you, Jeffrey, for leading me up ‘ the corporate ladder.’ "

–Bryan D. Moore, vp of Sales & Marketing, Targeted Golf Solutions

"I have read many different books about selling, but Jeffrey’s book is the only one I keep on my night stand. I can look at it every night–reading only a few sentences as a refresher or whole chapters to enhance my skills."

–James A. Wilton, Account Manager, AETEA Information Technology

"I’d be a better Catholic if only the Holy Bible was this easy of a read."

–Lance Cassidy, Sales Director, MAMSI Health Plans

"The Sales Bible is a book of truth within the sales world. I only hope my competitors don't see the light."

–Jeff Williams, Vice President of Sales, Unishippers Cincinnati/Dayton

"Wait! The material in this book is only priceless if you choose to apply it. Don’t even think of opening this book . . . until you’re ready to become a success."

–Mike Tischer, New Business Development, Tailored Solutions, Inc.

"This book should be shaped like a key. After reading it I unlocked my toughest market."

–Joseph Andrade, Personal Financial Analyst, Primerica Financial Services

This guide offers sales professionals advice, methods and techniques that work in the real world.

Jeffrey Gitomer (Charlotte, NC) is a world-class authority on sales and customer loyalty. He leads over 125 training programs and annual sales meetings for companies like IBM, AT&T, Coca-Cola, Caterpillar, Miliken, GE, Carlsburg, and Cintas. He writes the popular syndicated weekly column Sales Moves, read by more than 3.5 million people across the United States and Europe. And his award-winning Web sites (gitomer.com and trainone.com) and his weekly e-zine (sales caffeine) feature every element of selling from making assessments to weekly articles, free sales tips, and streaming video sales training.

Gitomer's bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, offers everything salespeople need to know to improve their results immediately.

JEFFREY GITOMER is a global authority on sales and customer service who leads more than 150 training programs and sales meetings annually for companies such as IBM, AT&T, Coca-Cola, Hilton Hotels, Inc. magazine, Siemens, and Cintas. He is the author of the syndicated sales column "Sales Moves," which appears in eighty-five business journals across the United States and Europe and is read by more than 3.5 million people weekly.

PART 1: THE RULES, THE SECRETS, THE FUN.

1.1 Genesis.

1.2 The Book of Rules.

1.3 The Book of Secrets.

1.4 The Book of BIG Secrets.

1.5 The Book of Humor—The Biggest Secret.

PART 2: PREPARING TO WOW THE PROSPECT.

2.1 The Book of of WOW.

2.2 The Book of Questions.

2.3 The Book of Power.

PART 3: PLEASE ALLOW ME TO INTRODUCE MYSELF.

3.1 The Book of Introductions.

3.2 The Book of Cold Calling.

PART 4: MAKING A GREAT PRESENTATION.

4.1 The Book of Presentations.

PART 5: OBJECTIONS, CLOSING AND FOLLOW-UP...GETTING TO YES.

5.1 The Book of Objections.

5.2 The Book of Closing.

5.3 The Book of Persistence.

PART 6: WOES AND FOES.

6.1 The Book of Lamentations.

6.2 The Book of Competition.

PART 7: ALL HAIL THE KING...CUSTOMER.

7.1 The Book of Customer Service.

PART 8: SPREADING THE GOSPEL.

8.1 The Book of Communications.

8.2 The Book of Exhibitions.

PART 9: NETWORKING....SUCCESS BY ASSOCIATION(S).

9.1 The Book of Networking.

PART 10: PROPHETS AND PROFITS.

10.1 The Book of Leadership.

10.2 The Book of Trends.

10.3 The Book of Prophets.

PART 11: UP YOUR INCOME!^TM

11.1 The Book of Numbers.

PART 12: CAN I GET AN AMEN? !

12.1 The Book of Exodus.

Index.