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Europe Incorporated

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Europe Incorporated Cover

 

Synopses & Reviews

Publisher Comments:

'The emergence of greater Europe is the single most important business issue facing multinational firms on the eve of the millennium. CEOs must widen their horizons to embrace the emergence of greater Europe, re-shape their organizations to reflect new priorities and re-organize their operations to exploit . the synergies offered by a larger, more integrated Europe.' Peter Brabeck-Letmathe, CEO, Nestle With the breakdown of the East-West divide, the faltering of the Asian Economies and the rapid economic integration of the European Union, Europe is once more a force to be reckoned with. For the first time in more than three decades, multinationals - and in particular American multinationals - will be looking towards Europe. Globalization has been at the forefront of most CEOs' agendas in recent times but Gianni Montezemolo contends that they should now look first in Europe for business opportunities and threats in the short-term, rather than in the volatile economies of South America, Asia and the Middle East. Moving away from traditional structures the author outlines a new organizational design, which divides Europe into four distinct clusters - the Northern Bees, the Atlantic Storks, the Southern Gazelles and the Eastern Bears. Using this framework, senior management will be able to develop a clear vision of how to change, expand and integrate into the new Europe. Drawing on interviews with CEOs of major companies currently operating in Europe, including Benetton, Danone, Gillette, Heinz, Kodak, Procter & Gamble, Sara Lee and Sony, as well as his own considerable practical experience, Gianni Montezemolo provides clear and concise guidelines for all managers wishing to take advantage of the new and expanding Europe. For companies ready to adapt rapidly, the opportunities are endless.

Synopsis:

This text outlines a new organizational structure built on products, not markets, and geared to a novel classification of Europe into four distinctive "clusters" of states - the Northern Bee, the Russian Bear, the Southern Gazelle and the Anglo-American Stork.

Synopsis:

Due to the economic integration of a 600 million-strong European Union, the problem of faltering marketing in the Far East and the strength of peace in Europe, organizations need to widen their horizons to seize on the new opportunities offered. This book argues that the focus of the global economy in the years to come will be the new, larger Europe following the breakdown of the old East-West divide.

Synopsis:

'Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world.' Professor Michael Yoshino, Harvard Business School 'Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages.' George Fisher, Chairman and CEO, Kodak 'Global businesses pay a lot of attention to shifts in economic power. The author's view of the coming European millennium challenges traditional perceptions and offers compelling reading.' Peter Brabeck-Letmathe, CEO, Nestle 'Europe Incorporated: The New Challenge addresses a key issue for most CEOs: how to take advantage of the profit opportunities that greater Europe provides. The development of the single market enhanced by the euro, and the opening of Eastern Europe requires major structural changes even in companies that have so far been quite successful.' Antony Burgmans, Chairman, Unilever

Description:

Includes bibliographical references (p. [181]) and index.

About the Author

Gianni Montezemolo was born in Italy and educated at the University of Rome and the Harvard Business School. He worked for over thirty years for Buitoni, Pfizer and SC Johnson Wax as a general manager in Argentina, Britain, France, Germany, Italy and the USA. He started subsidiaries in Eastern Europe and was European CEO. He was also chairman of an American-Japanese joint venture. Since 1996 he has been a Director of A.T. Kearney, the leading management consulting firm, helping clients organize business across borders, enter new markets and support innovation. He is running projects in the Ukraine for the European Bank (EBRD), to help the development of private enterprises. He is NE Director of several companies. He lives in London with his wife Joan, and has two children.

Table of Contents

A VISION OF GREATER EUROPE.

Europe's Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.

MANAGING GREATER EUROPE.

Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.

Conclusion.

Bibliography.

Index.

Product Details

ISBN:
9780471623885
Editor:
Revell, Jack
Author:
Revell, Jack
Author:
Montezemolo
Author:
Montezemolo, Gianni
Author:
Kearney, A. T.
Publisher:
Wiley
Location:
Chichester, England ;
Subject:
Industrial Management
Subject:
Corporations
Subject:
Exports & Imports
Subject:
International - General
Subject:
Management - General
Subject:
Management
Subject:
Industrial management -- Europe.
Subject:
Corporations -- Europe.
Subject:
Strategic management
Subject:
Business-International
Subject:
Business-Banking
Copyright:
Publication Date:
19991130
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
206
Dimensions:
9.26x6.34x.78 in. .98 lbs.

Related Subjects

Business » Accounting and Finance
Business » Banking
Business » General
Business » Human Resource Management
Business » Import and Export
Business » International
Business » Management
Business » Writing
History and Social Science » World History » European History General

Europe Incorporated Used Hardcover
0 stars - 0 reviews
$1.98 In Stock
Product details 206 pages John Wiley & Sons - English 9780471623885 Reviews:
"Synopsis" by , This text outlines a new organizational structure built on products, not markets, and geared to a novel classification of Europe into four distinctive "clusters" of states - the Northern Bee, the Russian Bear, the Southern Gazelle and the Anglo-American Stork.
"Synopsis" by , Due to the economic integration of a 600 million-strong European Union, the problem of faltering marketing in the Far East and the strength of peace in Europe, organizations need to widen their horizons to seize on the new opportunities offered. This book argues that the focus of the global economy in the years to come will be the new, larger Europe following the breakdown of the old East-West divide.
"Synopsis" by , 'Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world.' Professor Michael Yoshino, Harvard Business School 'Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages.' George Fisher, Chairman and CEO, Kodak 'Global businesses pay a lot of attention to shifts in economic power. The author's view of the coming European millennium challenges traditional perceptions and offers compelling reading.' Peter Brabeck-Letmathe, CEO, Nestle 'Europe Incorporated: The New Challenge addresses a key issue for most CEOs: how to take advantage of the profit opportunities that greater Europe provides. The development of the single market enhanced by the euro, and the opening of Eastern Europe requires major structural changes even in companies that have so far been quite successful.' Antony Burgmans, Chairman, Unilever
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