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Meggs' History of Graphic Design

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Meggs' History of Graphic Design Cover

ISBN13: 9780471699026
ISBN10: 0471699020
Condition: Standard
Dustjacket: Less Than Standard
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Synopses & Reviews

Publisher Comments:

Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:

  • The Invention of Writing and Alphabets
  • Medieval Manuscript Books
  • The Origins of Printing and Typography
  • Renaissance Graphic Design
  • The Arts and Crafts Movement
  • Victorian and Art Nouveau Graphics
  • Modern Art and Its Impact on Design
  • Visual Identity and Conceptual Images
  • Postmodern Design
  • The Computer Graphics Revolution

A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again

Synopsis:

Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including: The Invention of Writing and Alphabets Medieval Manuscript Books The Origins of Printing and Typography Renaissance Graphic Design The Arts and Crafts Movement Victorian and Art Nouveau Graphics Modern Art and Its Impact on Design Visual Identity and Conceptual Images Postmodern Design The Computer Graphics Revolution

A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again

Synopsis:

Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Synopsis:

Meggs' History of Graphic Design, Fourth Edition is the unrivaled, comprehensive reference tool for graphic designers and students. The Association of American Publishers, who awarded it a coveted award for publishing excellence, heralded the first edition as a publishing landmark. This Fourth Edition offers more than 450 new images along with new educational tools.

About the Author

The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.

Table of Contents

Preface.

Preface to the First Edition.

Acknowledgments.

Part I: The Prologue to Graphic Design.

The visual message from prehistory through the medieval era.

1. The Invention of Writing.

2. Alphabets.

3. The Asian Contribution.

4. Illuminated Manuscripts.

Part II: A Graphic Renaissance.

The origins of European typography and design for printing.

5. Printing Comes to Europe.

6. The German Illustrated Book.

7. Renaissance Graphic Design.

8. An Epoch of Typographic Genius.

Part III: The Bridge to the Twentieth Century.

The Industrial Revolution: The impact of industrial technology upon visual communications.

9. Graphic Design and the Industrial Revolution.

10. The Arts and Crafts Movement and its Heritage.

11. Art Nouveau.

12. The Genesis of Twentieth-Century Design.

Part IV: The Modernist Era.

Graphic design in the first half of the twentieth century.

13. The Influence of Modern Art.

14. Pictorial Modernism.

15. A New Language of Form.

16. The Bauhaus and the New Typography.

17. The Modern Movement in America.

Part V: The Age of Information.

Graphic design in the global village.

18. The International Typographic Style.

19. The New York School.

20. Corporate Identity and Visual Systems.

21. The Conceptual Image.

22. National Visions within a Global Dialogue.

23. Postmodern Design.

24. The Digital Revolution and Beyond.

Epilogue.

Bibliography.

Picture Credits.

Index.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

presk, September 29, 2011 (view all comments by presk)
I bought this book for my online class. THE VERY NEXT DAY it arrived at the Powell's location on Hawthorne for pickup. (Cool!)
This book is an incredibly easy read when it comes to art history. I generally find history bland and a difficult read, but that's not the case with this book. There is a lot of exciting vocabulary to come across, and plenty of material that sounds interesting enough to do additional research on. I haven't read beyond the first few chapters, but doing a brief glance through later pages in this book it still looks quite exciting.
I am intrigued and can't wait to finish my readings from this book for my class!
Was this comment helpful? | Yes | No
amidst, August 19, 2008 (view all comments by amidst)
An invaluable design resource! Meggs' History of Graphic Design is the most comprehensive design history book. By putting design movements with their corresponding historical context, it is clear to see the cyclical nature of design.
Was this comment helpful? | Yes | No
View all 2 comments

Product Details

ISBN:
9780471699026
Author:
Meggs, Philip B
Publisher:
Wiley
Author:
Purvis, Alston W.
Author:
Meggs, Philip B.
Author:
Cram101 Textbook Reviews
Subject:
History - General
Subject:
History
Subject:
Typography
Subject:
Book design
Subject:
Graphic Arts - General
Subject:
History : General
Subject:
Graphic Arts - Typography
Subject:
Graphic design (Typography) -- History.
Subject:
Book design -- History.
Subject:
Design & Drafting
Subject:
Education-General
Subject:
Graphic design
Subject:
General-General
Copyright:
Edition Number:
4
Edition Description:
WebSite Associated w/Book
Publication Date:
20080502
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Illustrations:
Y
Pages:
592
Dimensions:
11.04x8.94x1.64 in. 4.70 lbs.

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Graphic Design
Computers and Internet » Desktop Publishing » General
Textbooks » General

Meggs' History of Graphic Design Used Hardcover
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$42.00 In Stock
Product details 592 pages John Wiley & Sons - English 9780471699026 Reviews:
"Synopsis" by , Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including: The Invention of Writing and Alphabets Medieval Manuscript Books The Origins of Printing and Typography Renaissance Graphic Design The Arts and Crafts Movement Victorian and Art Nouveau Graphics Modern Art and Its Impact on Design Visual Identity and Conceptual Images Postmodern Design The Computer Graphics Revolution

A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again

"Synopsis" by , Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
"Synopsis" by , Meggs' History of Graphic Design, Fourth Edition is the unrivaled, comprehensive reference tool for graphic designers and students. The Association of American Publishers, who awarded it a coveted award for publishing excellence, heralded the first edition as a publishing landmark. This Fourth Edition offers more than 450 new images along with new educational tools.
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