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Tyopgraphic Design: Form and Communicationby Rob Carter
Synopses & Reviews
For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects assigned by leading design educators
New case studies that showcase design for Web sites and animated typography projects
Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
Updated coverage of digital type technology
Book News Annotation:
Carter (typography and graphic design, Virginia Commonwealth University) overviews every aspect of type design in this resource for students, educators, and professionals. Coverage encompasses the evolution and anatomy of typography, the typographic message, and typographic technology. A final chapter provides 70 pages of type specimens. This fourth edition features full color throughout, and two new chapters on the typographic grid and the typographic design process. There are also new examples of projects assigned by leading design educators, and new case studies showcasing areas such as Web site design, animated typography, visual identification systems, and way-finding graphics. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Updated coverage of digital type technology
Typographic Design is one of our bestselling graphic design books. This revision brings the book up to date and further secures its place as the book of choice for today's typography educators. This edition is full-color throughout and is supported by a robust Web site that contains resources for students and professors.
About the Author
Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip B. Meggs, of Typographic Specimens: The Great Typefaces.
Ben Day is Professor Emeritus at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.
The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.
Table of Contents
1. The Evolution of Typography.
2. The Anatomy of Typography.
3. Syntax and Communication.
5. the Typographic Grid.
6. The Typographic Message.
7. Typographic Technology.
8. Case Studies in typographic Design.
9. Typographic design Education.
10. Typographic Design Process.
11. Type Specimens.
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