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Owning the Olympics: Narratives of the New China (New Media World)

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Owning the Olympics: Narratives of the New China (New Media World) Cover

 

Synopses & Reviews

Publisher Comments:

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."

—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.

Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Book News Annotation:

Price (Center for Global Communication Studies, U. of Pennsylvania, and law, Yeshiva U.) and Dayan (Centre National de La Recherche Scientifique, Paris, and sociology, U. of Geneva, Switzerland) assemble 16 essays that consider how the Beijing Olympics are helping to redefine China. Scholars of architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science from the US, Europe, and China focus on the concept of narrative and counternarrative to examine how China is attempting to use the Olympics to gain global acceptance and how it is an exercise in public diplomacy. They also discuss the history of views of China, the use of space to shape the Olympic environment, and other issues. They do not examine specific sports. The book is aimed at scholars from a variety of fields, including communications, East Asian studies, politics and cultural studies, as well as media professionals and policy analysts. It builds on Dayan and Elihu Katz's previous book Media Events: The Live Broadcasting of History. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."

—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.

Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

Product Details

ISBN:
9780472050321
Author:
Price, Monroe
Publisher:
University of Michigan Press
Editor:
Price, Monroe; Dayan, Daniel
Editor:
Dayan, Daniel
Editor:
Price, Monroe E.
Author:
Dayan, Daniel
Author:
Price, Monroe E.
Subject:
China
Subject:
Asia - China
Subject:
Olympics
Subject:
Mass media
Subject:
General
Subject:
Media Studies
Subject:
Olympics -- Political aspects -- China.
Subject:
Mass media -- China.
Subject:
World History - China
Copyright:
Edition Description:
Paper Text
Series:
New Media World
Publication Date:
20080331
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
4 tables
Pages:
424
Dimensions:
9.25 x 6 in

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Related Subjects

History and Social Science » Asia » China » Peoples Republic 1949 to Present
History and Social Science » Sociology » Media
History and Social Science » World History » China
Sports and Outdoors » Sports and Fitness » Olympics

Owning the Olympics: Narratives of the New China (New Media World) Used Trade Paper
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$4.95 In Stock
Product details 424 pages University of Michigan Press - English 9780472050321 Reviews:
"Synopsis" by ,
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."

—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.

Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

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