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Mindless Eating: Why We Eat More Than We Think

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Mindless Eating: Why We Eat More Than We Think Cover

ISBN13: 9780553384482
ISBN10: 0553384481
Condition: Standard
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Synopses & Reviews

Publisher Comments:

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating — or why you're even eating at all.
  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don&'t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose — instead of gain — ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office — even at a vending machine — wherever you decide to satisfy your appetite.

Review:

"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly (Copyright Reed Business Information, Inc.)

Review:

"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist

Review:

"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald

About the Author

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.

What Our Readers Are Saying

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Average customer rating based on 5 comments:

Matt Mapes, September 23, 2011 (view all comments by Matt Mapes)
Terrific book! Eating right and losing weight is not some fad. The author gives you realistic goals to shoot for, but you have to realize that there are no quick fixes. He delves into how our whole culture is out to make us fat and we have to be on the ball and aware of our surroundings and all the input our body and brain receives to understand our eating impulses. This work definitely makes you think and could change your life!
Was this comment helpful? | Yes | No
(1 of 1 readers found this comment helpful)
Pamela Ager, November 7, 2008 (view all comments by Pamela Ager)
I read this almost a year ago, and it changed my eating habits. Not really a "diet" book, it's profoundly effective because it's our eating habits that put on weight and keep it on. For the first time in a long time I'm at an optimal weight for me, and although sometimes I don't eat that bowl of ice cream or 20 chicken wings when I want to, it's not that hard after changing some basic habits. It may be true that Americans are the only people on the planet who want to eat to lose weight, but even so, this book will help you if you seriously want to keep the lid on your weight gain. Or like me, you may find yourself eating differently just from reading this book!
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(5 of 7 readers found this comment helpful)
Edward, February 23, 2008 (view all comments by Edward)
All hail Charles Shaw!
Long live the 2 Buck Chuck!
Can wine from North Dakota and California really taste that differently?
Does that stick of sugarless gum that you chew everyday equal 1 pound per year?
Do you want to know what I am talking about?
Read this marvelous book!
Was this comment helpful? | Yes | No
(5 of 9 readers found this comment helpful)
View all 5 comments

Product Details

ISBN:
9780553384482
Author:
Wansink, Brian
Publisher:
Bantam
Author:
Wansink, Brian Phd
Author:
Brian Wansink, PhD
Subject:
Nutrition
Subject:
Sports and Fitness-Medicine Nutrition and Psychology
Subject:
Healthy Living
Copyright:
Edition Description:
Trade paper
Publication Date:
20070831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
304
Dimensions:
8.20x6.06x.66 in. .57 lbs.

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Related Subjects

Cooking and Food » Diet and Nutrition » General
Cooking and Food » Diet and Nutrition » Nutrition
Health and Self-Help » Diet » General
Health and Self-Help » Health and Medicine » Diet and Nutrition
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » Nutrition
Health and Self-Help » Self-Help » General
Sports and Outdoors » Sports and Fitness » Medicine Nutrition and Psychology

Mindless Eating: Why We Eat More Than We Think Used Trade Paper
0 stars - 0 reviews
$8.50 In Stock
Product details 304 pages Bantam Books - English 9780553384482 Reviews:
"Publishers Weekly Review" by , "According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Review" by , "Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss."
"Review" by , "[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously."
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