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Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

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Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs Cover

 

Out of Print

Synopses & Reviews

Publisher Comments:

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

  • Turning your web site into a profit center with AdSense
  • Making sense of AdSense metrics
  • Driving traffic to your site
  • Optimizing sites for search engine placement
  • Working with AdWords campaigns, auctions, and reports
  • Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Book News Annotation:

This guide shows readers how to capitalize on Google's success by applying the business of advertising to Google's technology. Davis explains how to work with AdSense and AdWords and how to build a site that is optimized for AdSense, generates high traffic from a targeted audience, and achieves top search engine placement. He also discusses creating effective ad campaigns using AdWords API to integrate AdWords into an application's database and inventory system.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

This guide shows readers how to capitalize on Google's success by applying the business of advertising to Google's technology. Davis explains how to work with AdSense and AdWords and how to build a site that is optimized for AdSense, generates high traffic from a targeted audience, and achieves top search engine placement. He also discusses creating effective ad campaigns using AdWords API to integrate AdWords into an application's database and inventory system. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

A practical book for technically inclined people, Google Advertising Tools explains the business and technology behind making money with content and advertising on the Web, particularly with Google advertising services. Readers will find all the background information they need to understand and work with both AdSense, which automatically delivers text and image ads that are precisely targeted to their site, and AdWords, which enables them to generate text ads that accompany specific search term results.

With this book, readers will learn how to build a site that can derive revenue from AdSense, how to drive traffic to that site, and how to improve the site's search engine placement. There's plenty of detail on generating automatic keyword, ad text, URL, and custom reports. Readers also learn how to create effective contextual ads with AdWords, ways to create advertising applications with the AdWords APIs, and how to integrate AdWords data with databases, such as inventory systems.

About the Author

Harold Davis is a strategic technology consultant, hands-on programmer, and author of many well-known books. He's also a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography to wireless networking, web services, and programming methodologies. Books include: "Building Research Tools For Google for Dummies" (Wiley), "Learn How to Program Using Any Web Browser" (Apress), "Red Hat Linux 9: Visual QuickPro Guide", and "Visual Basic .NET: Visual QuickStart Guide" (both Peachpit Press). Harold has served as a consultant for investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been VP of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software.

Table of Contents

CopyrightPrefacePart I: Making Money with Your Web Site
  • Chapter 1: Build It and They Will Come: Creating Popular Web Sites
  • Chapter 2: Driving Traffic to Your Site
  • Chapter 3: Optimizing Sites for Search Engine Placement
  • Chapter 4: Making Money with Affiliate Programs
  • Chapter 5: CPC Advertising
  • Chapter 6: Profiting from Adult Sites
Part II: Getting the Most from AdSense
  • Chapter 7: Understanding Google, AdSense, and AdWords
  • Chapter 8: Working with AdSense
  • Chapter 9: Making Sense of AdSense
Part III: Working with AdWords
  • Chapter 10: Using AdWords
  • Chapter 11: Improving Campaign and Ad Group Performance
  • Chapter 12: AdWords Reporting and Conversion Tracking
Part IV: Using the AdWords APIs
  • Chapter 13: Understanding the AdWords API
  • Chapter 14: Programming the AdWords API
  • Chapter 15: Navigating the AdWords Objects Hierarchy
  • Chapter 16: Keyword Estimation
GlossaryAbout the AuthorColophon

Product Details

ISBN:
9780596101084
Subtitle:
Cashing in with Adsense, Adwords, and the Google APIs
Author:
Davis, Harold
Publisher:
O'Reilly Media
Subject:
Internet - Web Site Design
Subject:
Electronic Commerce
Subject:
Internet - World Wide Web
Subject:
Internet marketing
Subject:
Internet - Browsers
Subject:
Internet advertising
Subject:
Keyword searching
Subject:
Web - General
Subject:
Web - Page Design
Subject:
AdSense;AdWords;Google;google.com;paid search;selling;web advertising
Copyright:
Edition Description:
Trade Paper
Publication Date:
20060126
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
9.16 x 7 x 0.89 in 1.28 lb

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Related Subjects

Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Publishing

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs Used Trade Paper
0 stars - 0 reviews
$3.48 In Stock
Product details 368 pages O'Reilly Media - English 9780596101084 Reviews:
"Synopsis" by , A practical book for technically inclined people, Google Advertising Tools explains the business and technology behind making money with content and advertising on the Web, particularly with Google advertising services. Readers will find all the background information they need to understand and work with both AdSense, which automatically delivers text and image ads that are precisely targeted to their site, and AdWords, which enables them to generate text ads that accompany specific search term results.

With this book, readers will learn how to build a site that can derive revenue from AdSense, how to drive traffic to that site, and how to improve the site's search engine placement. There's plenty of detail on generating automatic keyword, ad text, URL, and custom reports. Readers also learn how to create effective contextual ads with AdWords, ways to create advertising applications with the AdWords APIs, and how to integrate AdWords data with databases, such as inventory systems.

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