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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitorsby Alistair Croll
Synopses & Reviews
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.
Complete Web Monitoring demonstrates how to measure every aspect of your web presence — including analytics, backend performance, usability, communities, customer feedback, and competitive analysis — whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
With this book you will:
You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.
"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." — Imad Mouline, CTO of Gomez
"Total Web Monitoring" shows readers how to keep track of their Web site's performance on the server, connect with users on the interface side, and how their site compares with the competition.
Do you know the true value of your website to your organization? Complete Web Monitoring shows you how to integrate several different views of your online business — including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis — into one clear picture that reveals the health and effectiveness of your web presence at any given moment. Complete Web Monitoring combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With Complete Web Monitoring, you will:
Discover how visitors use your site, employing web analytics and tools for customer feedback Determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance Learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation Track all the communities related to your online presence: social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators
You can't fix your mistakes if you don't know what they are. With the tools and advice in Complete Web Monitoring, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.
About the Author
Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. Hes worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.
In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.
Alistair is the chair of O'Reilly's Strata Conference, Techweb's Cloud Connect, and the International Startup Festival. Lean Analytics is his fourth book on analytics, technology, and entrepreneurship. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.
Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls.
Sean is currently working as community gardener for Akoha, a company pioneering the industry of "social games", where he handles all things community and analytics. This puts a mile on his face, and lets him sleep well at night.
He completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Total Web Monitoring, published by O'Reilly.
In his spare time, Sean makes sure that servers stay up and curses spammers in the EFnet IRC community and occasionally updates his personal music related blog, when he's not writing web optimization articles.
You can find out more about him on LinkedIn (http://linkedin.com/in/slpower), hear him ramble away on Twitter (http://www.twitter.com/seanpower), or read about other stuff he's thinking of at the website he shares with Alistair, http://www.totalwebmonitoring.com.
Table of Contents
DedicationPrefaceThe Business Of Web Monitoring
What Our Readers Are Saying
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