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Sustainable Network: The Accidental Answer for a Troubled Planet

by

Sustainable Network: The Accidental Answer for a Troubled Planet Cover

 

Synopses & Reviews

Publisher Comments:

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."

-- Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

  • Discover how the sustainable network connects us all, with examples of how it's already effecting change
  • Understand how this network magnifies the impact of even the smallest change and newest idea
  • Explore the role that various market and political forces play
  • Learn how the network can be improved to better address environmental, economic, and social conditions
  • Get practical advice that you or your business can follow now

Book News Annotation:

Sorenson, a sustainability consultant, describes how networks can increasingly play a role in saving energy, both through promoting operational efficiencies in traditional industries and by turning physical realities into virtual alternatives. This can be seen in the growth of telecommuting, online banking, video web conferencing and the increasing growth in digital entertainment. In the social and political realms it can bring like minded people, ideas and resources together faster than ever before and create irrepressible movements toward greater freedom. Sorenson also shows how the growth of both private networks and the public Internet can have the desirable, although unintended effect of promoting sustainability. Some of the chapters conclude with a "What You Can Do" section with tips for the individual on making their daily activities more green. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

A trade book in the same vein as Scott Berkun's bestselling book, The Myths of Innovation (9780596527051), The Sustainable Network demonstrates how many small pieces contribute to big ideas. Books of this type are immensely popular, as are titles about going green: Five green books currently on the market have sold more than 188,000 units.

Synopsis:

A timely guide on how to tackle challenges ranging from energy conservation to economic and social innovation by using the emerging global network. This thought-provoking book demonstrates how the global communications infrastructure, including the Internet and thousands of private domains, is one of the best sustainable technologies for addressing the difficult environmental, economic, social and political challenges facing us today. The book explains what role this vast network can play in our efforts to combat global warming and sustain our planet and culture, and presents several action items.

Synopsis:

Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book.

— Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use. Discover how the sustainable network connects us all, with examples of how it's already effecting change Understand how this network magnifies the impact of even the smallest change and newest idea Explore the role that various market and political forces play Learn how the network can be improved to better address environmental, economic, and social conditions Get practical advice that you or your business can follow now

About the Author

Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

Table of Contents

DedicationPrefaceChapter 1: I Am a NodeChapter 2: What Is the Network: How Does It Work?Chapter 3: Green by AccidentChapter 4: What Makes the Network Sustainable?Chapter 5: Broadband: What Is It?Chapter 6: Can the Internet Hit a Wall?Chapter 7: The Mobile MeChapter 8: Take It with YouChapter 9: The Network's Green FactorChapter 10: Carbon FootprintsChapter 11: Net Efficiencies: Maximizing Resources While Minimizing WasteChapter 12: What's So Smart About an Energy Grid?Chapter 13: DematerializationChapter 14: DetravelizationChapter 15: What Is the Network: How Is Telecommuting Enabled?Chapter 16: Pushing the BoundariesChapter 17: Data CenterChapter 18: Energy Efficiency MeasurementChapter 19: Doing Good by Doing RightChapter 20: Is Broadband Really That Important?Chapter 21: Sustainable ProvidersChapter 22: Net NeutralityChapter 23: Tearing Down Economic BoundariesChapter 24: Information Is KingChapter 25: EvolutionChapter 26: Network TimeChapter 27: Political SustainabilityChapter 28: Rocking the VoteChapter 29: The Right to Network UsageChapter 30: Challenges of the Networked WorldChapter 31: Network Defenses Depend on How Traffic Is SentChapter 32: I Am on the Net, Therefore I Am VulnerableChapter 33: Antisocial Network EngineeringChapter 34: Protect the NetChapter 35: The Last Best Place to Attack: Your MobileChapter 36: Government's Role in Protecting the Network's IntegrityChapter 37: 21st-Century Warfare: CyberattacksChapter 38: Social SustainabilityChapter 39: The Health NetChapter 40: Not by Accident: Social NetworkingChapter 41: Our Relationship with the NetworkA Quick Cheat Sheet of Common TermsNotesColophon

Product Details

ISBN:
9780596157036
Author:
Sorensen, Sarah
Publisher:
O'Reilly Media
Subject:
Internet - General
Subject:
Web - General
Subject:
Sustainable Development
Subject:
Computer networks - Environonmental aspects
Subject:
3G;4G;csr;data center;ecology;global warming;green;health;internet;mobile;network;online voting;router;smart grids;social responsibility;sustainable;switch;technology;web
Subject:
CourseSmart Subject Description
Copyright:
Edition Description:
Print PDF
Publication Date:
20091031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
366
Dimensions:
9.19 x 7 x 0.89 in 1.43 lb

Related Subjects

Business » Green
Business » High Tech Management
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Science and Mathematics » History of Science » Computers
Science and Mathematics » Popular Science » Computer Science

Sustainable Network: The Accidental Answer for a Troubled Planet Used Trade Paper
0 stars - 0 reviews
$3.75 In Stock
Product details 366 pages O'Reilly Media - English 9780596157036 Reviews:
"Synopsis" by , A trade book in the same vein as Scott Berkun's bestselling book, The Myths of Innovation (9780596527051), The Sustainable Network demonstrates how many small pieces contribute to big ideas. Books of this type are immensely popular, as are titles about going green: Five green books currently on the market have sold more than 188,000 units.
"Synopsis" by ,
A timely guide on how to tackle challenges ranging from energy conservation to economic and social innovation by using the emerging global network. This thought-provoking book demonstrates how the global communications infrastructure, including the Internet and thousands of private domains, is one of the best sustainable technologies for addressing the difficult environmental, economic, social and political challenges facing us today. The book explains what role this vast network can play in our efforts to combat global warming and sustain our planet and culture, and presents several action items.
"Synopsis" by , Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book.

— Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use. Discover how the sustainable network connects us all, with examples of how it's already effecting change Understand how this network magnifies the impact of even the smallest change and newest idea Explore the role that various market and political forces play Learn how the network can be improved to better address environmental, economic, and social conditions Get practical advice that you or your business can follow now

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