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As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health, and Wealth


As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health, and Wealth Cover


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Publisher Comments:

You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with a series of unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on your life.

Genetics will be the dominant language of this century. Those who can “speak it” will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy.

Wealth will be more concentrated and those with knowledge to sell–both countries and individuals–will be the winners.

Consider what will happen when:

• Your genetic code can be digitally imprinted on an ID card and your insurance company and employer see that you are genetically disposed to, say, heart disease.

• Pharmaceutical products are developed so that you can eat genetically modified broccoli to protect yourself from cancer.

• Cloning will be as common as in vitro fertilization and scientists can influence the genetic design not only of other species but of your own children.

• Creating wealth no longer requires many hands. Lone individuals are giving birth to entire new industries that rapidly become bigger than the economies of most countries on earth, but create very few jobs.

As the Future Catches You resembles no other book. A typical page may contain just a few dozen words. But each seemingly discrete fact is like a chip in an intellectual mosaic that reveals its meaning and beauty only as you step back and see the big picture. Juan Enriquez is like the best teacher you ever had, one who helps you to see something in a new light and makes you say, “Now I get it!”

Juan Enriquez’s main point is that technology is not kind, it does not say “please,” but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change–or get crushed trying to stop them.

The future is catching us all.

Let it catch you with your eyes wide open.

About the Author

Juan Enriquez is the director of the Life Sciences Project at Harvard Business School, where he is building an interdisciplinary center focusing on how business will change as a result of the life sciences revolution. His article in Harvard Business Review, “Transforming Life, Transforming Business,” received a McKinsey Award, which recognizes the best articles published each year in HBR. Juan Enriquez has also published articles in Foreign Policy, Science, and Trends in Biotechnology and written op-eds for the New York Times, Los Angeles Times, Philadelphia Inquirer, and Boston Globe. Earlier in his career he was the CEO of Mexico City’s Urban Development Corporation and an outspoken advocate of the need to reform Mexico’s economic and political structure.

Table of Contents

I — Mixing Apples, Oranges, and Floppy Disks . . .

We are beginning to acquire direct and deliberate control over the evolution of all life forms . . . on the planet.

II — The 390:1 Gap

The disparity in wealth between the richest and poorest nations used to be around 5:1. It is now 390:1 and increasing.

III — The New Rich . . . and the New Poor

Why wealth is now based on knowledge...and how one person can generate more wealth than that produced by all people living in Israel, Malaysia, or Chile over the course of a year.

IV — Empires of the Mind

The Singapore Law . . . Why the future belongs to small, clustered populations who build empires of the mind and ignore the temptation–or do not have the option of–exploiting natural resources.

V — Data Drives Empires

The world’s dominant language is no longer English, nor does it have a twenty-six letter alphabet . . . The way a country, region, or group becomes dominant is by transmitting knowledge faster and more widely . . . This is now done with two letters.

VI — Genetics . . . the Next Dominant Language

Societies that don’t understand genetic discoveries or the challenges and opportunities that arise from these discoveries are functionally illiterate in the language that codes all life on the planet.

VII — Genetics Is . . . a Hockey Stick

A revolution that may be 50 percent faster than the computer revolution.

VIII — The Most Powerful Information System

Biocomputing could make genomes the world’s most powerful and compact coding and information systems.

IX — Nano World

Big changes . . . on a small scale . . . Biorobots the size of a virus.

X — Revolution . . . in a Few ZIP Codes

The knowledge revolution is taking place in small, sharply defined areas. One company generates more U.S. patents than 139 countries do together . . . This generates new EMPIRES and new ghettos.

XI — Technology Is Not Kind . . . It Does Not Say “Please"

It slams into existing systems and destroys them while creating new

systems. Countries and individuals can either surf new and powerful waves change–or try to stop them and get crushed.

XII — Sleepless...(and Angry) in Seattle

Many people, even some of the heads of megacorporations, feel that the world is moving too fast as companies, even industries, disappear.

XIII — High Tech . . . High Pay . . . High Mobility . . .

Wealth is concentrated and portable. MIT faculty and alumni produce as much wealth as all but twenty-two countries in the world. The United States keeps its leadership not by educating its own but by importing more and more brains.

XIV — The Digital-Genomics Diaspora

Three-quarters of the world’s countries did not exist fifty years ago. We are likely to soon breed a further hundred states. Flags, borders, and anthems survive only where citizens are treated like shareholders . . . Otherwise they leave, and take much of the country’s economic future with them.

XV — Time Warp

We are in a time warp. Technology accelerates trends, be they positive or negative. We are just beginning to glimpse how profoundly different our children’s lives will be in a post-genomics world.





Product Details

Enriquez, Juan
Random House
New York
Civilization, Modern
Social aspects
Philosophy & Social Aspects
Gene mapping
Life Sciences - Genetics & Genomics
Edition Number:
1st American ed.
Edition Description:
Series Volume:
Publication Date:
January 2001
9.59x5.90x1.04 in. 1.09 lbs.

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Related Subjects

» History and Social Science » Sociology » Future Studies
» History and Social Science » Sociology » General
» Reference » Science Reference » Philosophy of Science

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