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Writing about as Pop Culture


Writing about as Pop Culture Cover


Synopses & Reviews

Publisher Comments:

This new text examines how students are communicating and creating culture through blogs, MySpace pages, texting, and other high-tech means of expression. Alberti engages student interest and provides tools for students to more effectively analyze texts of all sorts. Intriguing writing projects improve text communication, writing, and presentation skills. Unlike other pop culture readers that focus exclusively on U.S. culture, Text Messaging recognizes that these forms of pop culture are global in scope, so individuals can and do interact with diverse cultures from around the world.

About the Author

John Alberti teaches at Northern Kentucky University and has a Ph.D. in American literature from UCLA. His main area of research is multicultural American literature and culture.

Table of Contents

1. Reading and Writing About Popular Culture What Is Popular Culture? How Do We Think About Culture? How Do We "View" Culture? Understanding Visual Texts Writing Concerns Are Also Visual How Do We Write About Culture? Drafting and Revising Focusing Your Draft and Finding a Thesis Proofreading and Editing Using this Book: Reading, Viewing, and Responding to Culture Reading Culture: Popular Culture in the Twenty-First Century Reading: Bill Ivey and Steven J. Tepper, "Cultural Renaissance or Cultural Divide?" Viewing Culture: Movie Posters Then and Now Visual Texts: Die Hard poster; Live Free or Die Hard poster Visual Texts: The Poseidon Adventure poster; Poseidon poster Visual Texts: Willy Wonka and the Chocolate Factory poster; Charlie and the Chocolate Factory poster Creating Culture: YouTube and Viral Videos 2. Who Owns What? Ideas and Authority in the Information Age Who Owns Popular Culture? The Digital Dilemma in Popular Culture: Who Owns an Idea? Research and Argument in the Information Age The Research Process Reading Culture: Plagiarism in the Digital Age Reading: Deborah R. Gerhardt, "The Rules of Attribution" Creating Culture: Wikipedia and the Wiki Movement Reading: Daniel H. Pink, "The Book Stops Here" 3. Pop Identity: You Are What You Write Language, Identity, and Writing Reading: Langston Hughes, "Theme for English B" Reading Culture: Constructing Identity in a Digital Age Reading: Irene Sage, "Leading a Double Life" Reading: Steven Johnson, from Everything Bad Is Good for You: How Today's Pop Culture Is Actually Making Us Smarter Reading: Sherry Turkle, from Glen to Glenda and Back Again Reading: Danzy Senna, "The Mulatto Millennium: Waking Up in the Age of Racial Ambiguity" Visual Text: Gene Luen Yang, from American Born Chinese Peggy Orenstein, "What's Wrong with Cinderella?" Kathleen Sweeney, "Supernatural Girls" Viewing Culture: Creating an Avatar Creating Culture: Social Networking Reading: Janet Kornblum, "Meet My 5,000 New Best Pals" Reading: Alan Finder, "When a Risque Online Persona Undermines a Chance for a Job" 4. Pop (Up) Advertising The Universe of Advertising Advertising and You Interacting with Advertising Reading Culture: The Evolution of Advertising Reading: Bill Bryson, "The Hard Sell: Advertising in America" Reading: Roy F. Fox, "Salespeak" Reading: Douglas Rushkoff, "They Say" Reading: Amy Henry, "How Buzz Marketing Works for Teens" Reading: Kate Zernicke, "And Now a Word from Their Cool College Sponsor" Viewing Culture: Fake Ads Visual Text: Shards O' Glass Freeze Pops Creating Culture: Creating Your Own Advertising Parody Reading: Adbusters, "Create Your Own Print Ad" 5. Pop Music: Revolutions You Can Dance To DIY: Pop Music Goes Interactive DIY in the Digital Age Reading Culture: New Ways of Listening Reading: Nick Hornby, from High Fidelity Reading: Amy Voida, Rebecca E. Grinter, Nicolas Ducheneaut, W. Keith Edwards, and Mark W. Newman, "Listening In: Practices Surrounding iTunes Music Sharing" Reading: Jeff Leeds, "The New Tastemakers" Reading: Benny Evangelista, "You Are What's on Your Playlist" Reading: S. Craig Watkins, "Bigger Than Hip Hop" Reading: Brooke Gladstone with Sergeant Neil Saunders, "Straight Outta Baghdad" Reading: Tony Perry, "Rapping Straight Outta Iraq" Viewing Culture: The iPod Visual Texts: iPopMyPhoto.com; Forkscrew Graphics Visual Text: The Cult of iPod book cover Reading: Leander Kahney, "The Joy of iPod: iCandy for the Ears" Creating Culture: Musical Mash-Ups Reading: Roberta Cruger, "The Mash-Up Revolution" 6. Pop Goes the News: Whom Do You Trust? News in the Digital Age Getting the News: Whom Do You Trust? Reading Culture: The News: Evolution or Revolution? Reading: Merrill Brown, "Abandoning the News" Reading: Geoffrey Baym, "The Daily Show: Discursive Integration and the Reinvention of Political Journalism" Reading: Shayne Bowman and Chris Willis, "Introduction to Participatory Journalism" Reading: Dan Burstein, "From Cave Painting to Wonkette: A Short History of Blogging" Reading: W. Caleb McDaniel, "Blogging in the Early Republic" Viewing Culture: The Ethics of Photojournalism Visual Texts: Raising the Flag on Iwo Jima Visual Texts: Toppling Saddam Hussein's Statue in Firdos Square Visual Text: An Example of Digital Manipulation Creating Culture: Iraqi War Blogs Reading: Riverbend, from Baghdad Burning: Girl Blog from Iraq 7. Video Pop: Television in the Digital Age What Is TV in the Digital Age? Television in the Interactive Age Reading Culture: Fantasy and Reality on TV Reading: James Poniewozik and Jeanne McDowell, "How Reality TV Fakes It" Reading: Jordan Harvey, "The Amazing 'Race': Discovering a True American" Reading: Shinobu Price, "Cartoons from Another Planet: Japanese Animation as Cross-Cultural Communication" Reading: Virginia Heffernan, "The Many Tribes of YouTube" Viewing Culture: Primetime Animation Visual Texts: The Faces of Primetime Animation Visual Text: Scott McCloud, from Understanding Comics Creating Culture: Do-It-Yourself TV Reading: Richard Morgan, "A Can-Do Little Website, on the Hunt for Homegrown Stars" 8. From Bollywood to Hollywood: Movies at Home and Around the World Movies from Past to Present Movies Around the World Interactive Movies Reading Culture: Moving Beyond Stereotypes Reading: Mark Olsen and John Horn, "Taking Stupid Seriously" Reading: Joe Kelly and Stacy L. Smith, from G Movies Give Boys a D: Portraying Males as Dominant, Disconnected, and Dangerous Reading: Michelle Goldberg, "Where Are All the Female Directors?" Reading: The Editors of Cineaste, "Do We Really Need Movie Ratings?" Reading: Meenakshi Shedde, "Bollywood Cinema: Making Elephants Fly" Viewing Culture: Computer-Generated Imagery Reading: MaryAnn Johanson, "300 Changes the CGI Game" Creating Culture: Do-It-Yourself Movies Reading: Jason Silverman, "Here's the Price of Fame: $218.32"

Product Details

Alberti, John
Houghton Mifflin
Alberti, John (John Alberti)
Mobile & Wireless Communications
Popular Culture - General
Composition & Creative Writing
Communication Studies
Intercultural Communications-General
Language Experience Approach
Publication Date:
Grade Level:
College/higher education:
9.03x6.56x.74 in. 1.66 lbs.

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Related Subjects

Biography » General
Business » Communication
Education » Higher Education
Engineering » Engineering » Mobile and Wireless Communications
History and Social Science » American Studies » Popular Culture
History and Social Science » Intercultural Communications » General
History and Social Science » Sociology » General
Reference » Writing » General
Science and Mathematics » Popular Science » Computer Science
Textbooks » General

Writing about as Pop Culture Used Trade Paper
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Product details 576 pages Houghton Mifflin Company - English 9780618722235 Reviews:
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