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Melissa and Robin are food lovers whose unique perspectives and hilarious insights make The Skinny relevant to any woman who's ever wanted to look and feel fabulous without denying herself the pleasures of food.
Brooklyn resident Melissa Clark adores her out-on-the-town life in New York City, including cocktails and late-night dinners, and still fits sleekly into her favorite little (size 2!) black dress. She's spent her entire professional life associated with food. After working as a cook and professional caterer, she earned an M.F.A. in writing from Columbia University and launched a career in food writing. Her writing appears in The New York Times, Food & Wine, Travel & Leisure, Town & Country, Real Simple, and more. She has also collaborated on 14 cookbooks, one of which received both a James Beard award and the Julia Child Cookbook award in 2000.
Robin Aronson likes to write about what she knows. This high-energy mother of twins loves good food, yet has lost her baby weight and still looks great in her NEED INFO. Before and during her own pregnancy she wrote The Whole Pregnancy Handbook: A doctor's guide to the wise use of conventional and alternative medicine before, during and after pregnancy, with Joel M. Evans, MD (Gotham: 2005). She's been editor-in-chief of the web site for Parents magazine, associate publisher of Tikkun magazine, and managing editor of a web site devoted to food and dining. She lives in New York City with her husband and (adorable) twins.
Features
Two unique perspectives-girl-about-town and busy mother of twins-make this a book any woman can relate to.
This unique way of eating works for almost any woman (as shown by Melissa and Robin's wildly diverse lifestyles!).
A balance between eating smart and eating rich shows you how to manage your hunger, celebrate food, and look amazing in that little black dress.
No strict rules, no boring talk about glycemic loads-just a simple approach emphasizing eating what you want and savoring each bite.
Simple, delicious recipes for more than 75 amazing dishes.
A section on eating away from home helps you maximize enjoyment while staying in control.
Two weeks of complete meal plans make it easy to get started.
For emergency use only: The Little Black Dress Diet-how to eat when you absolutely have to fit into your dress by the weekend!
Facts & trends
Women derive great satisfaction from their relationships with girlfriends-and with its conversational style and "real woman" perspective, The Skinny reads like a heart-to-heart with friends who know you inside and out.
This easy-to-understand plan is poised to attract readers who are interested in healthy weight loss but don't want to deny themselves or be intimidated by hard-to-understand science-speak.
Americans are moving back into the dieting mode after years of letting it all hang out and indulging themselves. Nearly half-47 percent-are careful about what they eat for health reasons, and to control weight.1
Weight loss continues to be among the top genres of Health titles, with the top books enjoying phenomenal sales.
Diet lifestyle books spiced with humor and anecdotes have been best sellers; several years have passed since the last breakout hit, which drew upon the differences between French and American lifestyles.
1 Roper Reports, 2004
Marketing Campaign
National "girlfriend-themed" media campaign for TV and radio
National satellite radio tour
National satellite TV tour
Editorial coverage in Meredith magazines and external cooking, diet and lifestyle publications
National print campaign in Meredith magazines
Advertorial opportunities
Online promotion and support through Meredith newsletters and websites, plus other girlfriend- and diet-focused sites and blogs
Author appearances on request
Possible in-store signage and promotion around "Little Black Dress" theme
Both authors have significant national media contacts, which will help secure optimal placements.
Review:
"The brilliance of this fun-to-read munching manifesto is its ability to adapt itself to the vagaries of real-world eating; the writer-editor authors understand the temptations of workaday life and lazy weekends and provide practical tips that allow even dieting dropouts a bit of the leeway they crave. Underscoring the importance of portion size, the duo explains how to avoid recreational eating. In light-hearted prose aimed at women, the authors suggest eating 'like a food writer'-sampling favorite foods and discarding the rest. Convinced that the lion's share of overeating stems from boredom, they explain how 'breaking a food rut at home' can jump-start dieting results. 'The Skinny on Drinks' may be the most valuable chapter, as it reminds readers just how many pounds those Cosmos and Frappuccinos can pack on. Packed with little black dress-friendly recipes that are simple to whip up, this upbeat guide is fun enough to bring any veteran calorie counter back from the dieting doldrums." Publishers Weekly (Copyright Reed Business Information, Inc.)
Synopsis:
For emergency use only: The Little Black Dress Diet reveals to women how to eat when they absolutely have to fit into their dress by the weekend.
Synopsis:
Eat what you love and love how you look! Let the girls show you how it's done.
If your two favorite girlfriends wrote a hilarious, insightful book about how to look and feel fabulous without denying yourself the pleasure of great food, it would look just like this! The authors bring their unique perspectives (girl-about-town and mother of twins) to show how, whatever your lifestyle, you can balance eating smart and eating rich, and still look amazing in that little black dress. No strict rules, no boring talk about glycemic index, just savvy advice, complete meal plans, and more than 75 amazing recipes, plus an emergencies-only The Little Black Dress Diet-how to eat when you absolutely must fit into your dress by the weekend.
"Publishers Weekly Review"
by Publishers Weekly,
"The brilliance of this fun-to-read munching manifesto is its ability to adapt itself to the vagaries of real-world eating; the writer-editor authors understand the temptations of workaday life and lazy weekends and provide practical tips that allow even dieting dropouts a bit of the leeway they crave. Underscoring the importance of portion size, the duo explains how to avoid recreational eating. In light-hearted prose aimed at women, the authors suggest eating 'like a food writer'-sampling favorite foods and discarding the rest. Convinced that the lion's share of overeating stems from boredom, they explain how 'breaking a food rut at home' can jump-start dieting results. 'The Skinny on Drinks' may be the most valuable chapter, as it reminds readers just how many pounds those Cosmos and Frappuccinos can pack on. Packed with little black dress-friendly recipes that are simple to whip up, this upbeat guide is fun enough to bring any veteran calorie counter back from the dieting doldrums." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis"
by Libri,
For emergency use only: The Little Black Dress Diet reveals to women how to eat when they absolutely have to fit into their dress by the weekend.
"Synopsis"
by Meredith Books,
Eat what you love and love how you look! Let the girls show you how it's done.
If your two favorite girlfriends wrote a hilarious, insightful book about how to look and feel fabulous without denying yourself the pleasure of great food, it would look just like this! The authors bring their unique perspectives (girl-about-town and mother of twins) to show how, whatever your lifestyle, you can balance eating smart and eating rich, and still look amazing in that little black dress. No strict rules, no boring talk about glycemic index, just savvy advice, complete meal plans, and more than 75 amazing recipes, plus an emergencies-only The Little Black Dress Diet-how to eat when you absolutely must fit into your dress by the weekend.
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