The Deen Bros. Cookbook

Savor Jamie and Bobby Deen's tastiest food finds from across the country

About the authors

The stars of the new prime time Food Network show "Hit the Road," Jamie and Bobby Dean know great regional food inside and out - and their much-anticipated first cookbook delivers just what their fans are hungry for: the best recipes, tastiest discoveries and personal stories of the people who make and serve these fabulous foods.

Born in Georgia, Jamie and Bobby are the sons of famous Food Network host and bestselling cookbook author Paula Deen. The boys got their start in the food business back in 1989, when their mom hired them to deliver sandwiches. The three Deens joined forces to open a restaurant in Savannah, The Lady and Sons, which led to Paula's cookbook series and popular Food Network show. These two good-old-boy charmers are frequent guests on "Paula's Home Cooking" and beloved by Food Network audiences.

• Facts & Trends
• Food Network reaches more than 88 million homes1.
• The Deen brothers' new prime time Food Network show, "Hit the Road," will feature recipes from around the country.
• Food Network chefs increasingly dominate cookbook sales.
• The Deen brothers have outstanding viewer appeal, and great exposure thanks to their mom: they appear frequently on Paula's Food Network show and receive regular mentions in her interviews, cookbooks and new magazine. (Note: This was referred to in the source material I received, but I don't have any specifics on their viewer appeal. Tamara.)

Meredith Books cookbook titles associated with the Food Network have been very successfully, with more than 1 million sold since 2003.2

• Features
• More than 75 fabulous regional recipes personally gathered by Jamie and Bobby during their travels around the country, as featured on the Food Network's "Hit the Road."
• Fascinating anecdotes about the characters they meet and the businesses they visit in search of the country's best food.
• Jamie and Bobby's own hints, tips and shortcuts for ensuring delicious results.
• Personal stories from Jamie and Bobby about growing up in the South, running a business with their mom, and adjusting to life in the spotlight.
• Color photos of the recipes throughout.
• A heartfelt forward by The Lady herself, proud mother Paula Deen.

• Marketing Camapign
• Integrated national media campaign targeting TV and print
• National radio satellite media tour
• National TV satellite media tour
• Coordinated local press tour tied to Food Network taping schedule
• Editorial coverage in national Meredith magazines, as well as external food, travel and lifestyle publications
• National print ads in Meredith publications
• Web marketing
• Promotion within Deen brothers' "Hit the Road" TV show
• On-air and online promotion on foodnetwork.com

1 Scripps NetworkResearch, 2005.

2 Meredith proprietary data, 5/2006

"Fans of Food Network personality Paula Deen are well acquainted with her sons, Jamie and Bobby, through her program, as well as their own culinary travel show, Road Tasted. This companion piece to the series recounts their visits to mom-and-pop establishments across the country, alongside the Deens' own take on featured establishments' signature dishes. Readers need not be familiar with the program to find the book useful, as the brothers offer a selection of dishes ranging from regional specialties such as Lobster Rolls and Brats to Truffles and Rosemary Lamb Chops. Some recipes, such as a basic cole slaw, require little preparation, and more involved recipes like Crab Corn Cakes with Basil-Jalapeno Sauce are still relatively easy to prepare. The focus on specific locales and their dishes elevates the book a step above most of its type; instead of offering a basic recipe for grits, for example, the Deens offer a twist: add two ounces of goat cheese. Traditional thumbprint cookies benefit from incorporating ground pecans into the dough, which is then rolled in chopped pecans; corn bread is greatly enhanced by the chopped bacon and sauted apples folded into the batter. These memorable touches guarantee that this cookbook will quickly become dog-eared from regular use." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)

You've seen the Deen brothers, Jamie and Bobbie, on their Food Network show Road Tasted. You've heard about them from their beloved mom, cookbook author and Food Network Host Paula Dean. Now, take a vicarious road trip with these good-old-boy charmers and learn how to make their tastiest regional recipes yourself. More than a cookbook, this is a slice of life:

- More than 100 fabulous regional recipes personally gathered by Jamie and Bobby during their travels around the country, as featured on the Food Network's Road Tasted.

- Fascinating anecdotes about the characters they meet and the businesses they visit in search of the country's best food.

- Jamie and Bobby's own hints, tips and shortcuts for ensuring delicious results.

- Personal stories from Jamie and Bobby about growing up in the South, running a business with their mom, and adjusting to life in the spotlight.

- Color photos of the recipes throughout.

More than 75 fabulous regional recipes personally gathered by Jamie and Bobby during their travels around the country, as featured on the Food Network's "Hit the Road."

Fascinating anecdotes about the characters they meet and the businesses they visit in search of the country's best food.

Jamie and Bobby's own hints, tips and shortcuts for ensuring delicious results.

The stars of the new prime time Food Network show Road Tasted, Jamie and Bobby Deen know great regional food inside and out-and their much-anticipated first cookbook delivers just what their fans are hungry for: the best recipes inspired by their tastiest discoveries on the road and personal stories of the people who make and serve some of the fabulous foods they encountered on their journey. Born in Georgia, Jamie and Bobby are the sons of famous Food Network host and best-selling cookbook author Paula Deen. The boys got their start in the food business back in 1989 when their mom hired them to deliver sandwiches. The three Deens joined forces to open a restaurant in Savannah, The Lady and Sons, which led to Paula's cookbook series and popular Food Network show. These two good-old-boy charmers are frequent guests on Paula's Home Cooking and beloved by Food Network audiences. Writer Melissa Clark from Brooklyn has spent her entire professional life associated with food. Her work appears in The New York Times, FoodandWine, TravelandLeisure, and Real Simple. She has also collaborated on 17 cookbooks, one of which received both a James Beard award and the Julia Child Cookbook award in 2000.