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Whoosh: Business in the Fast Lane: Unleashing the Power of a Creation Companyby Tom Mcgehee
Synopses & Reviews
In this incisive and practical book, Tom McGehee reveals techniques he developed in Ernst and Young's Accelerated Solutions Environment (ASE) to help companies achieve radical innovation. Whoosh presents groundbreaking formulas to bring about sweeping adjustments in business, and guides organizations to jettison deadwood ideals in favor of a focus on the cutting edge. It offers a blueprint for a better type of organization-called a Creation Company-that generates ideas by the truckload. Creation Companies do not hesitate to abandon the industrial age artifacts-best practices, mission statements, policy manuals, etc.-that place false barriers between people and achievement. Whoosh will lead companies, and the individuals within them, to strive for and ultimately achieve the state of Whoosh that will transform the workplace right before their eyes.
Book News Annotation:
McGehee has written a well-organized and clearly focused book for business leaders on the concept of collaboration as a new model for corporate work. Using examples, he describes the creativity that can come from breaking out of routines, both of schedule, and of thinking, and learning to work collaboratively. This new thinking is contrasted with the old business mindset that stressed individuality and competition.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ernst and Young's "oracle of innovation" reveals the keys to thriving in today's world of business
In this incisive and practical book, McGehee reveals techniques he developed in Ernst & Young's Accelerated Solutions Environment (ASE) to help companies achieve radical innovation. 20 illustrations.
About the Author
Tom McGehee, Jr. has spent his career teaching large organizations how to work together more effectively. He is Vice President of Cap Gemini/Ernst and Young's Accelerated Solutions Environment (ASE) in Dallas and a lead collaborative designer for global ASE centers. Tom has worked with companies such as Enron, Johnson and Johnson, Grocery.com, Genentech, and Compaq. He lives in Dallas, Texas.
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