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My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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This title in other editions

The Cluetrain Manifesto: The End of Business as Usual

by

The Cluetrain Manifesto: The End of Business as Usual Cover

 

Synopses & Reviews

Publisher Comments:

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Synopsis:

A new edition of the business classic for everyone navigating the wired marketplace

Synopsis:

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire.

Synopsis:

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Synopsis:

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

About the Author

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). Co-author of the best-selling The Cluetrain Manifesto, he is a commentator on National Public Radio's "All Things Considered" and has written for a wide variety of publications, including Wired, the New York Times, and Smithsonian.

Product Details

ISBN:
9780738204314
Author:
Locke, Christopher
Author:
Weinberger, David
Author:
Gillmor, Dan
Author:
Locke, Christopher
Author:
Rangaswami, J. P.
Author:
Searls, Doc
Publisher:
Basic Books
Location:
Cambridge, Mass.
Subject:
General
Subject:
Marketing - General
Subject:
Technological innovations
Subject:
Corporate culture
Subject:
Customer relations
Subject:
Electronic Commerce
Subject:
Economics - Theory
Subject:
Information superhighway
Subject:
Internet marketing
Subject:
Intranets
Subject:
E-Commerce
Subject:
E-Commerce - General
Subject:
General Business & Economics
Subject:
Intranets (Computer networks)
Subject:
New Business Enterprises
Copyright:
Edition Description:
Trade Paper
Series Volume:
no. 183
Publication Date:
20010110
Binding:
Paperback
Language:
English
Pages:
224
Dimensions:
9 x 6 in 12 oz

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Related Subjects

Business » General
Business » Writing
Business » eCommerce
Science and Mathematics » Popular Science » Computer Science

The Cluetrain Manifesto: The End of Business as Usual Used Trade Paper
0 stars - 0 reviews
$0.95 In Stock
Product details 224 pages Perseus Books Group - English 9780738204314 Reviews:
"Synopsis" by ,
A new edition of the business classic for everyone navigating the wired marketplace
"Synopsis" by ,
From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire.
"Synopsis" by ,
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
"Synopsis" by ,
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
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