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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Successby Jeffrey Brown
Synopses & Reviews
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it.
In The Winners Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brains hidden potential, using:
Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into whats important
Effort Accelerator: Cultivate the drive to win
Along the way, meet dozens of interesting people who possess win factors” (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winners Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
Book News Annotation:
Success has more to do with such traits as self-awareness, motivation, focus, emotional balance, memory, and adaptability than IQ, life circumstances or luck, argue cognitive-behavioral psychologist Brown (Harvard Medical School) and neuroscientist Fenske (U. of Guelph, Ontario). Following an overview of the brain and the history of neuroscience, they present eight traits of 'winner's brains' and strategies for cultivating these. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Developed by two Harvard brain experts, a scientific, fascinating, and accessible approach for achieving success: retraining your brain to win
"Whatever your goal, The Winner's Brain offers accessible, thought-provoking, immediately applicable strategies for success."--Frances Cole Jones, author of How to Wow
What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement--identifying eight essential "win factors"--and why the key to success really is all in your head.
The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.
About the Author
Jeffrey Brown, PsyD, ABPP, a psychiatry instructor at Harvard Medical School, lives in Boston.
Mark J. Fenske, PhD, a former research fellow at Harvard, is an assistant professor in neuroscience at the University of Guelph. He lives in Ontario, Canada.
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