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1 Beaverton Business- Sales

Hard Sell: The Evolution of a Viagra Salesman

by

Hard Sell: The Evolution of a Viagra Salesman Cover

 

Synopses & Reviews

Publisher Comments:

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary.

Hard Sell is a witty expos of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra.

With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices. Hard Sell will be an easy sale this season.

Book News Annotation:

A Notre Dame grad and former U.S. Army officer, Reidy found himself, at the age of 25, in need of a new career path. He offers a fast- paced and humorous account of the four-year stint he spent working as a drug rep during the Viagra craze of the late 1990s.
Annotation 2005 Book News, Inc., Portland, OR (booknews.com)

About the Author

Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep

Product Details

ISBN:
9780740750397
Author:
Reidy, Jamie
Publisher:
Andrews McMeel Publishing
Subject:
Non-Classifiable
Subject:
Drugs
Subject:
Selling
Subject:
Industries - Manufacturing Industries
Subject:
HUM010000
Subject:
Selling -- Drugs.
Subject:
Sildenafil
Copyright:
Series Volume:
The Evolution of a V
Publication Date:
January 2005
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Pages:
224
Dimensions:
8.44 x 5.5 in 14.84 oz

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Business » Sales

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