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Guanxi (The Art of Relationships) : Microsoft, China, and the Plan To Win the Road Ahead (07 Edition)

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Publisher Comments:

The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations.

About the Author

Robert Buderi, a Fellow in MIT's Center for International Studies, is the author of two acclaimed books, Engines of Tomorrow, about corporate innovation, and The Invention That Changed the World, about a secret lab at MIT in World War II. He lives in Cambridge, Massachusetts.Gregory T. Huang is a features editor at New Scientist and holds a Ph.D. in electrical engineering and computer science from MIT. His writing has appeared in Nature, Wired, Technology Review, and other publications. He lives in Cambridge, Massachusetts.

Table of Contents

Contents

Prologue: The Mysterious Journey to China of the World's Richest Man, and Other Stories

1 Beast from the East (November 8-11, 2004)

2 The Bell Labs of China (Fall 1997-November 1998)

3 From Beijing to Bill G. (November 1998-October 1999)

4 Microsoft's Chinese Heart (November 1999-August 2000)

5 Ya-Qin Dynasty (August 2000-July 2001)

6 The Great Wall and Other Microsoft Creations (October 2001-January 2004)

7 Microsoft Made in China (November 2002-November 2004)

8 The Curious Inventions of Jian Wang (September 1999-June 2005)

9 Search War (March 2003-March 2005)

10 The Further Adventures of One-Handed Jordan and Mr. Magneto (March-May 2005)

11 Battle Over Kai-Fu Lee (August 2000-September 2005)

12 How to Make It in China (Summer and Fall 2005)

Epilogue: "Congratulations, We Survived!"

A Note on Sources

Acknowledgments

Index

Product Details

ISBN:
9780743273237
Author:
Buderi, Robert
Publisher:
Simon & Schuster
Author:
Buderi, Robert
Author:
Huang, Gregory T.
Subject:
International
Subject:
International marketing
Subject:
Industries - Computer Industry
Subject:
Corporate & Business History - Strategies
Subject:
Business Writing
Edition Description:
Trade Paperback
Publication Date:
20070531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
320
Dimensions:
9.25 x 6.12 in 12.39 oz

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Related Subjects


Business » General
Business » History and Biographies
Business » International
Business » Management
Business » Marketing
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Business » Writing

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