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Feeding the Monster: How Money, Smarts, and Nerve Took a Team to the Topby Seth Mnookin
Synopses & Reviews
When the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory-Boston's first in 86 years-came less than three years after John Henry and Tom Werner bought the team from the Yawkey Trust and forever changed the way the Red Sox operated on and off the field.
Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the team's front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz. He learned never-before-told details of the team's Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox guarantee his future. He was there when general manager Theo Epstein's frustration over the organization's ceaseless drive for more media coverage and new revenue streams collided with his fracturing relationship with CEO Larry Lucchino. The resulting narrative — juicy, gripping, and overflowing with thrilling detail — reveals how a savvy sports organization tries to stay on top while under the relentless scrutiny of the country's most voracious sportswriters and baseball's most demanding fans.
Drawn from hundreds of hours of exclusive interviews and a year with the team, Feeding the Monster shows as no book ever has before what it means to buy, sell, run, and be part of a major league sports team inAmerica.
Seth Mnookin was given access never before granted to a reporter for this fascinating inside account of the Boston Red Sox. As a result he has written perhaps the best book yet about a professional sports team in America. andlt;BRandgt; andlt;BRandgt; andlt;iandgt;Feeding the Monsterandlt;/iandgt; shows what it takes to win a championship, both on and off the field. Seth Mnookin spent mornings in the front office, afternoons in the clubhouse, and evenings in the owners' box. He learned how the Sox persuaded Curt Schilling to sign, why Nomar Garciaparra resented his teammates, and what led to Pedro Martinez's acrimonious exit. He knows the real story behind Theo Epstein's brief departure and witnessed the development of his rift with Larry Lucchino. And in a new epilogue, Mnookin examines the 2006 offseason, including the negotiations for Japanese phenom Daisuke Matsuzaka. andlt;BRandgt; andlt;BRandgt; In a juicy narrative that is filled with thrilling detail, andlt;iandgt;Feeding the Monsterandlt;/iandgt; peels back the curtain to show what it means to be a part of a major league sports team today.
The acclaimed author of "Hard News" presents the in-depth, inside story of the new Boston Red Sox, told with the full cooperation of the owners, management, and players who brought a World Series championship to Boston after 86 years.
About the Author
andlt;bandgt;Seth Mnookinandlt;/bandgt; is a contributing editor at andlt;iandgt;Vanity Fairandlt;/iandgt; and a former senior writer for andlt;iandgt;Newsweek,andlt;/iandgt; where he covered media, politics, and popular culture. His writing has appeared in andlt;iandgt;The Washington Post, New Yorkandlt;/iandgt; magazine, and many other publications. He is the author of andlt;iandgt;The Panic Virus: A True Story of Medicine, Science, and Fear;andlt;/iandgt; andlt;iandgt;Feeding the Monster:andlt;/iandgt; andlt;iandgt;How Money, Smarts, and Nerve Took a Team to the Top andlt;/iandgt;andandlt;iandgt;andnbsp;Hard News: The Scandals at andlt;/iandgt;The New York Times andlt;iandgt;and Their Meaning for American Mediaandlt;/iandgt;.andnbsp; He lives in Brooklyn, New York.
Table of Contents
PART I: A CENTURY OF BOSTON BASEBALL
1 From the Beaneaters to the Babe
2 Tom Yawkey's Team, Ted Williams's Town
3 The Impossible Dream and the Sixth Game
4 The Gerbil, the Spaceman, the Rocket, and the Curse
5 The Yawkey Trust
PART II: FOR SALE
6 Selling Boston's Salvation
7 The Producer
8 The Baseball Visionary
9 From Soybeans to Stadiums
10 Putting Together the Team
11 A Surreal Process
12 December 20, 2001
13 Boston's Second Favorite Sport: Revenge
PART III: A FRESH START: 2002
14 "Sweep Out the Duke"
15 "Getting Ready to Have a Good Ride"
16 The Love Affair Begins
17 Enter Bill James
18 Red Sox General Manager Billy Beane
19 Introducing the Boy Wonder
PART IV: THE BEST HITTING TEAM EVER ASSEMBLED: 2003
20 Shopping at Wal-Mart for David Ortiz
21 Kim and the Committee
22 "You Want Me to Hit Like a Little Bitch?"
23 The Manny Sagas, Part 1
24 Gumped: A Cautionary Tale
25 Not Again
26 Nomar Wants to Know Where He Fits in
27 The Epic Offseason Begins
28 "This Is About Winning the World Series"
29 The A-Rod Chronicles
PART V: THE WORLD CHAMPION BOSTON RED SOX: 2004
30 Welcome to the Jungle
31 Treading Water
32 Trading an Icon
33 "We're Gonna Kick Fucking Ass Starting Today"
34 "Can You Believe It?"
PART VI: FEEDING THE MONSTER: 2005
35 The Morning After
36 Goodbye to No. 45
37 Theo Epstein Looks to the Future
38 The Defending Champs
39 The Manny Sagas, Part 2
40 The Rift Widens
41 The End of an Era
42 Apocalypse Now, Redux
43 Putting It All Back Together Again
44 Reversing the Curse
A Note on Sources and Methodology
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