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The Facebook Effect: The Inside Story of the Company That Is Connecting the World. David Kirkpatrick

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The Facebook Effect: The Inside Story of the Company That Is Connecting the World. David Kirkpatrick Cover

 

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Publisher Comments:

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Product Details

ISBN:
9780753522752
Author:
Kirkpatrick, David
Publisher:
Virgin Publishing
Author:
Kirkpatrick, David
Subject:
General-General
Subject:
business, business plans
Publication Date:
20110231
Binding:
TRADE PAPER
Language:
English

Related Subjects

Business » Business Plans
Business » General
Business » History and Biographies
Business » Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web Publishing
History and Social Science » World History » General
Reference » General

The Facebook Effect: The Inside Story of the Company That Is Connecting the World. David Kirkpatrick Used Trade Paper
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